c-suite



Bringing in the Big Guns: Helping the C-Suite Go Programmatic

Written on
October 22nd 2014
Author
Dax Hamman

Many marketers have become huge proponents of programmatic advertising. But not everyone recognizes the benefits of going programmatic at first. C-suite executives often have to be convinced to make changes to traditional protocol, especially when it comes to adopting new advertising strategies and investing in new. Taking the time to let senior ... more...

Swagbucks Parent Prodege Snags Fandango Execs, Breaks $53M in Revenue

Written on
February 5th 2014
Author
Press Release

LOS ANGELES, February 5, 2014 (ADOTAS) – Prodege, LLC (www.prodege.com) today surpasses $50 million in revenue in 2013 — nearly 30% percent year-on-year growth — and announces its expanded suite of C-level executive leaders. The company’s hallmark property, Swagbucks (www.swagbucks.com) — the web’s leading loyalty and rewards discovery portal — now ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...