byrne-hobart



Groupon’s IPO as Vindication

Written on
November 3rd 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to Gilt ... more...

Occupy Wall Street and the Information Economy

Written on
October 17th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE - Occupy Wall Street claims to operate by consensus: they’re only open to taking action or making a statement with unanimous consent. That’s part of why it’s so hard to get a coherent set of grievances out of them: if drum circle organizers, union apparatchiks and Ron Paul ... more...

SEO Signals: Google Wants You to Buy Trust

Written on
September 16th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just ... more...

Smart Investors Systematically Undervalue SEO

Written on
September 1st 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – VCs don’t like SEO-dependent companies, because SEO isn’t the competitive advantage it used to be. Wall Street doesn’t like SEO because it’s too much of a black box. They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the time. ... more...

Anti-Cannibals! Building a Business on Nonexistent Norms

Written on
August 25th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – Yesterday we covered “Cannibals“—companies whose business model is pure status quo, and whose growth model destroys the status quo. They’re fun to track, but they’re intrinsically speculative: their entire business model is based on the existence of something that they’re arbitraging away. The opposite is a special ... more...

How LinkedIn Blindsided the SEO Establishment

Written on
August 17th 2011
Author
Byrne Hobart

DIGITAL DUE DILIGENCE – In AdWords, there’s a pretty simple rule: the winner is determined by the underlying economics, not by a superior AdWords strategy. In most parts of SEO, that’s true: if someone negotiates a better affiliate payout for the term “mortgage refinancing,” they can probably be the high bidder ... more...