byrne-hobart
Groupon’s IPO as Vindication
DIGITAL DUE DILIGENCE – It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to Gilt [...] more...
Occupy Wall Street and the Information Economy
DIGITAL DUE DILIGENCE - Occupy Wall Street claims to operate by consensus: they’re only open to taking action or making a statement with unanimous consent. That’s part of why it’s so hard to get a coherent set of grievances out of them: if drum circle organizers, union apparatchiks and Ron Paul [...] more...
SEO Signals: Google Wants You to Buy Trust
DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just [...] more...
Smart Investors Systematically Undervalue SEO
DIGITAL DUE DILIGENCE – VCs don’t like SEO-dependent companies, because SEO isn’t the competitive advantage it used to be. Wall Street doesn’t like SEO because it’s too much of a black box. They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the time. [...] more...
Anti-Cannibals! Building a Business on Nonexistent Norms
DIGITAL DUE DILIGENCE – Yesterday we covered “Cannibals“—companies whose business model is pure status quo, and whose growth model destroys the status quo. They’re fun to track, but they’re intrinsically speculative: their entire business model is based on the existence of something that they’re arbitraging away. The opposite is a special [...] more...
How LinkedIn Blindsided the SEO Establishment
DIGITAL DUE DILIGENCE – In AdWords, there’s a pretty simple rule: the winner is determined by the underlying economics, not by a superior AdWords strategy. In most parts of SEO, that’s true: if someone negotiates a better affiliate payout for the term “mortgage refinancing,” they can probably be the high bidder [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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