buzzlogic
Quick Hits: AdReady Employs Collective Insights, Turn Adds Video Capabilities
ADOTAS – At its partner summit today, DSP AdReady introduced Collective Insights, aimed at improving the effectiveness of smaller-budgeted client campaigns that don’t have the spend to ramp up an exchange’s optimization algorithm. Instead, Collective Insights aggregates insight from numerous small campaigns as well as dynamic third-party data to assemble a solid buy [...] more...
Welcome Aboard: Jalichandra’s New Home Is MapMyFitness
ADOTAS – Former Technorati CEO Rich Jalichandra, who abdicated his throne to Shani Higgins last month, is stepping into the CEO role at MapMyFitness, which has created various social networks and mobile applications around exercise. A fitness enthusiast, Jalichandra previously was senior vice president of business development for Fox Interactive Media [...] more...
Got Funds? BuzzLogic Grabs Another $7.8 Million
ADOTAS – BuzzLogic garnered $7.8 million from a Series C round of financing led by Bridgescale Partners that also included participation from Adams Capital Management and existing investors. Investment banker Bob Colman supplemented the round while BuzzLogic also secured debt financing from Bridge Bank. The social media monitor turned blog advertising [...] more...
Got Funds? BuzzLogic Reels in $8.8 Million
ADOTAS – BuzzLogic went fishing for funds in the Series B waters and hooked $8.8 million, with Adams Capital Management leading the round and Ackerlay Partners participating. The digital media company, whose blog advertising platform reaches of 78 million blog readers monthly, will put the investment toward product development — [...] more...
BuzzLogic launches social media dashboard
ADOTAS — The advertising platform and network that enables brands to engage audiences within social media content has launched its Conversational Advertising Dashboard. The Dashboard provides brands and agencies transparency, measurement and control in the building and management of conversational ad programs, providing advertisers campaign visibility and an understanding of how [...] more...
FM Unveils Toolbox To Monetize Social Ads
ADOTAS – “Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue. The Conversational Marketing Toolbox was introduced at to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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