business-insider



ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

Industry Leaders Weigh In On Impact of Alibaba IPO

Written on
May 9th 2014
Author
Mike Daly

ADOTAS — Chinese eCommerce powerhouse Alibaba filed to go public this week and listed its online marketing services as a primary source of revenue. According to Business Insider, Alibaba is a Chinese e-commerce company with several businesses, including Taobao, a site similar to eBay, and Tmall, an e-commerce site for brands and retailers. ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Uber No. 1, Jobs Bests Living CEOs in Synthesio Social ‘BuzzMatch’

Written on
February 17th 2014
Author
Press Release

NEW YORK, February 17, 2014 (ADOTAS) – Synthesio, the award-winning global social media monitoring firm delivering the highest quality data from 192 countries in 50 languages, kicks off “Social Startup & CEO BuzzMatch 2014” a monthly ranking of the most buzzed-about tech startups and celebrity tech CEOs. Startup BuzzMatch 2014 Inspired by ... more...

Wall Street is Not a-Twitter Over Yesterday’s Earnings Call

Written on
February 6th 2014
Author
Mike Daly

ADOTAS – Twitter’s Q4 earnings call exceeded expectations in revenues and earnings, but apparently set off  alarms due to the slow growth of its user base and record quarterly net losses. Here are the report’s financial highlights and lowlights: Q4 revenue of $243 million, up 116% year-over-year Q4 net loss of $511 ... more...

AOL Gets Personal With Its Latest Moves

Written on
January 27th 2014
Author
Richard L. Tso

ADOTAS – With so much engaging content on the Internet competing for people’s attention, publishers are desperately searching for new ways to make their sites more relevant and sticky for visitors. AOL is no exception. The company just announced that it’s planning to plunk down a total of $90.7 million ... more...

Real-Time Bidding Deserves Real-Time Insights: 9 Benefits For RTB Buyers, Publishers, And Exchanges

Written on
December 30th 2013
Author
Michael Driscoll

EDITOR’S NOTE: This article, originally published on July 25, 2013, placed at No. 5 in our 20 most popular articles of the year. ADOTAS – The Real-Time Bidding (RTB) revolution in online advertising has been underway for several years. But to elevate the revolution to even greater heights, marketers now ... more...

UPDATED: Will Facebook’s New Promoted Videos Haul in Hundred$ of Million$?

Written on
December 18th 2013
Author
Mike Daly

ADOTAS – If you’re a Facebook user, you’ve likely noticed that videos recently posted by your friends in your News Feed tend to play automatically, without sound, as you scroll over them. And when you scroll past them, they stop. The video would only play with audio when you tapped ... more...

Maybe THIS is Why Snapchat Turned Down Facebook’s $3 Billion Offer?

Written on
November 21st 2013
Author
Mike Daly

ADOTAS – Videos of depositions obtained by Business Insider (BI) indicate that Snapchat’s co-founders believe their former frat brother may deserve “something” for his role in the company. According to BI, Reggie Brown filed suit against Snapchat co-founders Evan Spiegel (pictured above) and Bobby Murphy, claiming that he is also a ... more...

Google’s Newly Restricted Analytics: Is It About Privacy or Profit?

Written on
November 4th 2013
Author
Richard L. Tso

ADOTAS – For website publishers, Google Analytics is a boon —  one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in Google’s ... more...