burst-media
Burst Media Says 18% Take Action After Viewing Video Ad
ADOTAS – In correlation with its launch of 12 new Internet video channels with TV-style programming, blinkx wholly owned subsidiary Burst Media has released the interesting inforgraphic below, which suggests 18% of online video viewers took an action based on a suggestion from an ad. There’s lots of juicy factoids [...] more...
Blinkx Hauls in Big Vid Network Burst Media
ADOTAS – When a sector is as hot as online video advertising, you gotta expect some consolidation. Video search engine Blinkx scooped up online video ad network Burst Media for about $30 million in cash and stock. As we wrote last year, Blinkx recommends videos through spider technology that uses visual, [...] more...
Burst Gets Down With OTP
ADOTAS – In a move that will push Burst Media up the U.K. advertising network food chain, the ad rep, services and tech company has acquired British ad network OTP Media. While Burst is sitting pretty as the 16th biggest ad network in the U.K., OTP is one of the largest [...] more...
Industry news on hirings and finance
ADOTAS — Burst Media, isocket, Orange France Telecom Group, UNANIMIS and Definition 6 all had annoucements. The Orange France Telecom Group has acquired 100% of UNANIMIS, the UK’s largest exclusive digital advertising network. Terms were not disclosed. According to the company, through the combination of UNANIMIS’s premium advertising network and Orange’s [...] more...
Industry partnerships and new offerings.
ADOTAS — Yahoo, Dog Time, VC Consulting, Burst Media and Anchor Intelligence released company news. Burst Media, an online media and technology company, has announced a partnership with Anchor Intelligence, a click fraud and traffic quality company. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site traffic [...] more...
Hiring, promotions and awards
ADOTAS — Pangea Media, Burst Media, Titan Worldwide, Double Verify, Collective Media and The Concept Farm made announcements this week. Collective Media: Jennifer Morgan was named Chief Marketing Officer. Morgan’s former positions include director of operations at The Wonderfactory, an interactive branding, advertising and design agency, and vice president and managing director [...] more...
Online coupon use growing
ADOTAS — Unsurprisingly, Internet couponing is growing, according to a new survey. In addition to finding that 34 percent of those surveyed were using coupons more frequently today than they were six months ago, according to Burst Media, nearly 70 percent of respondents would print and redeem an Internet coupon for [...] more...
Kiwibox, Burst Media, a good match
ADOTAS — Kiwibox’s partnership with Burst Media seems to be going well. The teen social network and online magazine now gets more than 17 million U.S.-based unique visitors per month. Its comprised of teen-focused websites that offer brand advertisers and marketers a targeted method for reaching this demographic. The Kiwibox Network allows [...] more...
Users reject exchanging privacy for targeted ads
ADOTAS — With online privacy becoming a major topic of web conversation, it’s no surprise that a growing number of users worry about the safety of their information. In a new study, the vast majority of web surfers indicated concern about the privacy of their personal information such as age, gender, income [...] more...
Hiring, promotion roundup
ADOTAS — Burst Media, Fanscape, Epsilon, Hawkeye, S3 and Yahoo announced promotions and hirings over the past week. Burst Media: Jim Garrity was appointed to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer of Wachovia Corporation in July of 2007, will provide [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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