burberry



Music Hath Charms to Open Consumers’ Wallets (And the Top Brands Know It)

Written on
November 14th 2013
Author
Richard L. Tso

ADOTAS – Pop. Electronica. Rap. Music undoubtedly has a powerful influence on people’s moods and productivity, and  in a recent survey, 51 percent of respondents said they view music events as the No. 1 way to build a positive association towards a brand. In fact, 65 percent of people consider ... more...

‘The SoDA Report’ Unveils Global Digital Trends For 2014

Written on
November 11th 2013
Author
Mike Daly

ADOTAS – How brands can speed up their innovation cycle, cultivate smarter, more responsive online communities and use the latest ethnographic research techniques to develop a stronger understanding of people’s motivations and behaviors are just three of the subjects tackled by digital’s smartest thinkers in the new edition of The SoDA ... more...

Nikki’s Picks to Click: Google Trends Update, Virtual Kisses, Hashtag Strategy

Written on
June 13th 2013
Author
Nikki Frammartino

ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. It’s always nice to watch the rain as long as where I’m standing is dry. According to Business Insider, an app called ... more...

‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on
January 2nd 2013
Author
Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 ... more...

Study: Luxury Brands Plan to Spend More on Digital

Written on
August 24th 2012
Author
PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research ... more...