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You Can’t Spell Marketing Without “IT”

Written on
May 29th 2008
Author
Gaston Legorburu

ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...