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Northern Exposure: How The CFL Utilizes The Web

Written on: March 10th 2008
Author: Ronald Zaslow

ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...

Clearwire Teams Up With Google

Written on: January 15th 2008
Author: Editor

Clearwire Corp., a wireless broadband company announced today that it is teaming up with Google to deliver the company’s popular GoogleApps communication suite to Clearwire users. Customers of Clearwire will be redirected to Gmail and Google Calendar within the first six months of the year. On top of this, Clearwire users [...] more...

YuMe & DAVE Partner In Broadband Effort

Written on: October 29th 2007
Author: Editor

Today YuMe, an ad network created and optimized for broadband video, has announced that it has an agreement to sell and serve ads for DAVE Networks, a digital media technology platform provider. This partnership brings together two companies focused on the broadband video market. DAVE’s peer-to-peer IPTV system provides a video [...] more...

Turner Taps Cornerstone for Broadband Marketing Initiatives

Written on: March 28th 2007
Author: Editor

Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign. Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with [...] more...

LIME Debuts Health-Conscious Broadband Channel

Written on: January 29th 2007
Author: Editor

LIME, a lifestyle brand that focuses on living healthier and greener, has launched its first broadband channel today. “Healthy Living With A Twist” is the LIME slogan and the broadband channel will allow consumers to access information and more online at their request. The announcement came via LIME [...] more...

Maven Networks Launches Media Services Group

Written on: January 22nd 2007
Author: Editor

Maven Networks today announced the launch of its Media Services group, which is geared towards providing clients with consulting and system integration services so they are able to quickly launch their broadband video channels. Ed Talvy, Vice President of Product Management for College Sports Television (CSTV), a digital sports media subsidiary [...] more...

Media-Screen Maps the Diverse US Broadband Marketplace

Written on: November 29th 2006
Author: Kiran Aditham

Continuing in our exploration of demographic Web behaviors and the blurring thereof, ADOTAS recently spoke with a company that conducted its own case study and took things one step further: breaking down the marketplace into new, specific target groups for the greater benefit of online marketers. With Netpop | Portraits, the [...] more...

FT: HBO Mulling Broadband Channel

Written on: November 22nd 2006
Author: Editor

The higher-ups at Time Warner-owned HBO are said to be considering creating a new broadband Internet channel that will complement a customer’s existing cable TV service. In an interview with London-based Financial Times, HBO’s chief exec Chris Albrecht said that the premium network is in talks with cable operators about an [...] more...

NBC Universal Programming Broadband Content on MSN

Written on: November 9th 2006
Author: Editor

NBC Universal Digital Studios has signed an exclusive agreement with MSN to produce “A Big Life With Sissy Biggers”, a new online show that aims to reach users with a hankering for home and lifestyle entertainment. Sissy Biggers, formerly of the Food Network’s “Ready, Set, Cook!” and PBS’s “Victory Garden” [...] more...

AOL Streamlines Online Activities with OpenRide

Written on: October 4th 2006
Author: Editor

In its move toward fully liberating its services, AOL has launched a new free version of its software that combines email, instant messaging, Web browsing and search into a single interface. The product, called AOL OpenRide, is optimized for broadband use and works over any high-speed cable or DSL connection. OpenRide [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...