broadband
White Spaces to Act as Wifi Steroids
ADOTAS – The American public may scream with outrage when its revealed that athletes are using illegal performance enhancing drugs, but when the nation’s wifi is on steroids, expect nothing but cheers. On Sept. 23 the Federal Communications Commission will vote on opening up spaces between television broadcast channels, known [...] more...
Muddy Waters for The FCC’s New Plan
ADOTAS -Tuesday the FCC relased a plan with over 200 recommendations on improving the U.S.’s communications infrastructure. Most of these recommendations can be adopted by the agency, but many parts of the plan require legislation. And that means (yikes!) an act of congress. Wading through the muck [...] more...
The promise of broadband video advertising
ADOTAS EXCLUSIVE — There is no shortage of anxiety in the advertising business these days as the economic slowdown takes its toll on advertisers and media companies alike. However, one sliver of light in this otherwise gloomy picture is the broadband-delivered video sector. While not immune from ad spending pressures, most [...] more...
Broadband Users Rise
ADOTAS — The Obama broadband revolution has already begun, and he hasn’t even take office yet. The top 20 cable and telephone providers in the US signed up 1.3 million new high-speed Internet subscribers in the third quarter of 2008, according to the Leichtman Research Group. Cable companies have 36.5 million [...] more...
OVGuide On Online Video Search
ADOTAS EXCLUSIVE — Online video has grown into a staple of the internet surfing/researching experience, this we know. However, the future and proper monetization of such a fast-growing sector has been up for debate. Dale Bock, founder and president of OVGuide, and online video search engine, spoke with Adotas on [...] more...
FCC Approves Use of White Space for Broadband Delivery
ADOTAS – The Google and Microsoft-touted plan to open up unused portions of TV airwaves to new wireless devices has been approved by the U.S. Federal Communications Commission. The five-member commission’s vote is considered to be a huge win for tech companies and public interest groups who say that white spaces [...] more...
Northern Exposure: How The CFL Utilizes The Web
ADOTAS – The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...
Clearwire Teams Up With Google
Clearwire Corp., a wireless broadband company announced today that it is teaming up with Google to deliver the company’s popular GoogleApps communication suite to Clearwire users. Customers of Clearwire will be redirected to Gmail and Google Calendar within the first six months of the year. On top of this, Clearwire users [...] more...
YuMe & DAVE Partner In Broadband Effort
Today YuMe, an ad network created and optimized for broadband video, has announced that it has an agreement to sell and serve ads for DAVE Networks, a digital media technology platform provider. This partnership brings together two companies focused on the broadband video market. DAVE’s peer-to-peer IPTV system provides a video [...] more...
Turner Taps Cornerstone for Broadband Marketing Initiatives
Music/lifestyle marketing firm Cornerstone has kickstarted a partnership with Turner Broadcasting for its new comedy broadband network Super Deluxe. In effect, Cornerstone will be providing marketing, promotions, as well as a full digital and PR campaign. Since its launch in mid-January, Super Deluxe has attracted nearly two million unique users with [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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