brighttag



BrightTag Raises $27 Million; Announces Expanded Yahoo! JAPAN Partnership & New Patent

Written on
November 15th 2013
Author
AdotasWire

CHICAGO, November 15, 2013 (ADOTAS) – BrightTag, one of the world’s leading marketing technology platforms, today announced a new $27 million round of funding led by Yahoo! JAPAN, which invested in the company after selecting BrightTag’s newly patented Fuse™ technology to power its breakthrough data management platform (DMP). Yahoo! JAPAN, the world’s 10th largest ... more...

AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce

Written on
March 22nd 2013
Author
Mike Daly

strong>ADOTAS – Devavrat Shah (pictured) has joined the advisory board of Compass Labs, a leading social marketing platform. Shah is currently a Jamieson career development associate professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005. He is a member of ... more...

Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership

Written on
February 21st 2013
Author
AdotasWire

CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be ... more...

More Tags, More Problems

Written on
February 20th 2013
Author
Mike Sands

Delivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered tag is still subject to the hostile environment of the browser where syntax errors, server outages and deferred tag loading can cause the data in the tag to be lost ... more...

BrightTag Powers A New Standard for Integrating Media Partners on the AppNexus Platform

Written on
November 12th 2012
Author
AdotasWire

CHICAGO (November 7, 2012) – BrightTag, a technology platform provider for the digital marketing industry, and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the AppNexus platform. “One of ... more...

BrightTag Allows You To Opt-Out Of Your Behavior

Written on
November 17th 2011
Author
Sarah Novotny

ADOTAS – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integration platform for data collection and distribution. This feature enables marketers and website owners to provide effective privacy regulations ... more...

Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System

Written on
October 24th 2011
Author
Gavin Dunaway

ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We ... more...

Got Funds? BrightTag & Brand Affinity Technologies

Written on
August 26th 2010
Author
Gavin Dunaway

ADOTAS – The same month it launched its data rights management platform that facilitates tag-tracking for both marketers and advertisers, BrightTag just closed a Series A round of capital-raising led by New World Bentures and TomorrowVentures, the investment engine of Google CEO Eric Schmidt. Being a modest company, BrightTag didn’t ... more...

BrightTag Fights for Publisher Data Rights

Written on
August 10th 2010
Author
Gavin Dunaway

ADOTAS – BrightTag wants you to stand up, publishers, and stand strong — Take back control of your data! Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and ... more...