brighttag
AFAIK: Compass Labs, TechMediaNetwork, BrightTag, The Weather Company, Bigcommerce
strong>ADOTAS – Devavrat Shah (pictured) has joined the advisory board of Compass Labs, a leading social marketing platform. Shah is currently a Jamieson career development associate professor with the department of electrical engineering and computer science at MIT, where he has been teaching since 2005. He is a member of [...] more...
Yahoo! JAPAN and BrightTag Expand Their Strategic Partnership
CHICAGO (February 21, 2013) – BrightTag, a technology platform provider for the digital marketing industry, today announced that Yahoo! JAPAN, the Japan market leader with 83.9% * reach of Japan’s online audience, has expanded its relationship with BrightTag. Under the terms of the new long-term agreement, Yahoo! JAPAN will be [...] more...
More Tags, More Problems
Delivering tags down to a web page is the prime directive of any tag management system. However, a properly delivered tag is still subject to the hostile environment of the browser where syntax errors, server outages and deferred tag loading can cause the data in the tag to be lost [...] more...
BrightTag Powers A New Standard for Integrating Media Partners on the AppNexus Platform
CHICAGO (November 7, 2012) – BrightTag, a technology platform provider for the digital marketing industry, and AppNexus, the world leader in real-time advertising technology, today announced an integrated solution that dramatically simplifies the way marketers connect with any of the more than 250 companies that leverage the AppNexus platform. “One of [...] more...
BrightTag Allows You To Opt-Out Of Your Behavior
ADOTAS – BrightTag, a platform provider for digital marketing, has announced the general availability of BrightTag ONE-Click Preview, a new feature for brand marketers and website owners using the BrightTag ONE™ server-direct integration platform for data collection and distribution. This feature enables marketers and website owners to provide effective privacy regulations [...] more...
Tags Are ‘Outdated’: BrightTag Announces Partners for Server-to-Server Data Flow System
ADOTAS – A slew of impressive third-party ad tech firms — including Interclick, Aggregate Knowledge, Turn, Marin Software, DataXu, Adometry and [x+1] for starters — have signed up as partners for BrightTag’s ONE platform, a service layer between websites and third parties that removes the data transfer process from the browser and onto a server-to-server connection. “We [...] more...
Got Funds? BrightTag & Brand Affinity Technologies
ADOTAS – The same month it launched its data rights management platform that facilitates tag-tracking for both marketers and advertisers, BrightTag just closed a Series A round of capital-raising led by New World Bentures and TomorrowVentures, the investment engine of Google CEO Eric Schmidt. Being a modest company, BrightTag didn’t [...] more...
BrightTag Fights for Publisher Data Rights
ADOTAS – BrightTag wants you to stand up, publishers, and stand strong — Take back control of your data! Launched publicly yesterday, BrightTag’s data rights management platform simplifies the process of managing tracking tags and data transmission for publishers. A single “BrightTag” will give publishers control over who collects what and [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
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Features
- Brands & the Next Internet Wave: What You Need To Know May 21st 2013
- Blogshare: Why Tumblr Will Make Yahoo Billions May 21st 2013
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
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