brightroll
BrightRoll Gains $30M Paycheck
ADOTAS – Video advertising company BrightRoll has announced it has closed $30 million in financing. Trident Capital led the equity financing, and Trident Senior Managing Director Evangelos Simoudis will be joining the BrightRoll board. Existing investors True Ventures, Scale Venture Partners and Adams Street Partners all participated, as did Comerica [...] more...
Quick Hits: AdReady Employs Collective Insights, Turn Adds Video Capabilities
ADOTAS – At its partner summit today, DSP AdReady introduced Collective Insights, aimed at improving the effectiveness of smaller-budgeted client campaigns that don’t have the spend to ramp up an exchange’s optimization algorithm. Instead, Collective Insights aggregates insight from numerous small campaigns as well as dynamic third-party data to assemble a solid buy [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
Quick Hits: IAB Takes Over OpenRTB, LinkedIn Gives Company Pages Status Updates
ADOTAS – In a power struggle for the ages, the Interaactive Advertising Bureau has wrested control of the OpenRTB consortium from the hands of founding members DataXu, MediaMath, Turn, Admeld, PubMatic and the Rubicon Project…. What? The member organizations voluntarily handed over leadership of the project to develop industry standards for real-time [...] more...
BrightRoll Reports Online Video Now a Media-Buying Staple
ADOTAS – Online video is now a staple in media-buying, reports video ad network BrightRoll in its 2011 Online Video Advertising Report. Surveys of media buyers from the last few BrightRoll reports have shown a great deal of interest in the space, but confusion over ROI and targeting abilities. Eighty-six percent [...] more...
BrightRoll Bonds With comScore for Optimization, Validation
ADOTAS – Online video tech firm BrightRoll, which operates the BrightRoll video ad exchange, is integrating comScore’s AdEffx Campaign Essentials dashboard to its platform for optimizing online video in real-time. Advertisers on the exchange will be assured their campaigns are reaching the intended audiences through comScore’s third-party validation. In addition, clients [...] more...
Publishers on Board Video Ad Bandwagon
ADOTAS – All the M&A action today in the video space certainly buoys the notion that video ads hotter than hotcakes (sorry mobile) and video ad networks are cruising. A recent survey of publishers by BrightRoll only furthers those notions as two-thirds of respondents said video advertising was outpacing other [...] more...
BrightRoll Opens Mobile Doors for Pre-Roll
ADOTAS – In May, video ad network BrightRoll released a case study suggesting that a five-month online video ad campaign for one advertiser led to a 6% lift in in-store sales. So what kind of lift would a mobile video campaign give to a similar retailer? BrightRoll will soon find [...] more...
Online Vid Viewing Explodes in November
ADOTAS – Baskin Robbins may still have 31 flavors, but November 2009 boasted more than 31 billion online videos viewed in the U.S., according to comScore. I’m a bit more impressed by the latter. It was the biggest month ever for online video viewing, with more than 170 million unique U.S. [...] more...
Industry news on hirings, offerings and reports
ADOTAS — Bizo, BrightRoll, Epsilon and Audience Science has some announcements. AudienceScience has released Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with dynamic [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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