brightroll



Yahoo Acquires Programmatic Video Ad Platform BrightRoll for $640 Million All-Cash Transaction

Written on
November 12th 2014
Author
Adotas

Today Yahoo announced a definitive agreement for Yahoo to acquire the programmatic video advertising platform BrightRoll. Yahoo is acquiring BrightRoll for approximately $640 million in cash. The transaction is subject to customary closing conditions. “Video, along with mobile, social, and native, is driving a surge in digital advertising. Here at Yahoo, video ... more...

Yahoo Fights Back Doubters with Strong Third-Quarter Earnings

Written on
October 22nd 2014
Author
Adotas

Facing criticism from an activist investor Starboard Value LP, Yahoo CEO Marissa Mayer struck back on yesterday with a strong third-quarter earnings report. According to the Wall Street Journal, much of the increased profits are thanks in large part to the Alibaba IPO. Revenue increased, in part because of a 6% leap ... more...

BrightRoll’s New Study with Nielsen Reveals How Mobile Video Translates to TV

Written on
October 1st 2014
Author
Adotas

BrightRoll, one of the largest independent video advertising platforms, released findings from a study called BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments. The BrightRoll-commissioned study conducted by Nielsen examines media efficiency across TV and mobile video. “While TV still has the broadest reach among mass media channels, consumer habits have ... more...

Starcom MediaVest Group Canada Selects BrightRoll as its Programmatic Video Platform Partner

Written on
June 11th 2014
Author
Press Release

SAN FRANCISCO and TORONTO, June 11, 2014 (ADOTAS) – BrightRoll, the largest independent video advertising platform, announced yesterday that Starcom MediaVest Group (SMG) Canada will leverage its award-winning technology platform to bring simplicity, scale and efficiency across digital video advertising in the region. As a leading media communications agency in Canada, SMG helps ... more...

BrightRoll Partners with eXelate, Precision Market Insights from Verizon

Written on
May 22nd 2014
Author
Press Release

SAN FRANCISCO, May 22, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a diverse suite of audience targeting capabilities and this latest addition of ... more...

BrightRoll Inks Partnerships with Google, BlueKai, comScore & Nielsen

Written on
April 23rd 2014
Author
Adotas

ADOTAS – Today at BrightRoll’s Video Summit (BRVS) in New York, BrightRoll and DoubleClick by Google announced a strategic relationship to bring efficiencies to programmatic advertising that will provide significant advantages for the digital video advertising ecosystem, creating a network effect that contributes to the overall growth and monetization of the industry. “The demand ... more...

Today’s Burning Question: Key Takeaway from the New IAB Internet Advertising Revenue Report?

Written on
April 14th 2014
Author
Mike Daly

ADOTAS — U.S. online ad revenue surpassed broadcast TV ad revenue for the first time in 2013, rising to $42.8 billion compared with broadcast’s $40.1 billion, according to the new IAB Internet Advertising Revenue Report released last week. For Today’s Burning Question, we asked our community of industry thought leaders: “What’s your key ... more...

BrightRoll Partners with Moat to Offer Independent Video Ad Viewability Measurement

Written on
April 10th 2014
Author
Press Release

SAN FRANCISCO, April 10, 2014 – BrightRoll, the only independent and unified programmatic video advertising platform, today announced it will be making third-party viewability measurement and reporting available on the BrightRoll console to help customers plan, manage and optimize their video ad campaigns at no additional cost. BrightRoll is partnering with independent ... more...

BrightRoll Appoints Former Facebook Exec as VP of People

Written on
April 8th 2014
Author
Press Release

SAN FRANCISCO, April 8, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg (pictured) as vice president of people. Steinberg specializes in implementing programs that foster employee growth and professional development. In ... more...

BrightRoll Expands Technology Infrastructure to Drive Programmatic Video Growth in Europe

Written on
March 13th 2014
Author
Press Release

SAN FRANCISCO and AMSTERDAM - March 13, 2014 (ADOTAS) — BrightRoll, the only independent and unified programmatic video advertising platform, today announced the international expansion of its technology infrastructure with Equinix, the global interconnection and data center company, at its AM3 Science Park in Amsterdam. This latest deployment reflects the dynamic ... more...