brightedge



The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

BrightEdge Secures Patent for Determining “Share of Voice” in Search

Written on
April 13th 2012
Author
Brian LaRue

ADOTAS – Search engine optimization software provider BrightEdge announced it had been awarded an official patent late yesterday, which is a first for not just the company, but for the whole SEO niche, according to BrightEdge execs (meanwhile, it’s the 8-millionth-and-change for the U.S.). It’s called “Operationalizing Search Engine Optimization,” ... more...

BrightEdge Lands $12.6 M in Funding

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS – Search engine optimization software provider (for enterprise companies) BrightEdge announced late yesterday it had raised $12.6 million in new funding, in a Series C round. Intel Capital, a new investor led up this round, and previous investors Battery Ventures, Altos Ventures and Illuminate Ventures also contributed. The new funds accompany ... more...

Google’s +1 Shows Impressive Pub-Adoption Rate

Written on
July 8th 2011
Author
Gavin Dunaway

ADOTAS – Launched at the end of March, Google’s +1 button — big G’s social endorsement equivalent to a Facebook Like — is already carving out a niche for itself according to research from social-infused SEO platform BrightEdge. Four percent of the top 10,000 sites have added a +1 button to ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

BrightEdge Installs comScore Consumer Search Data Into SEO Platform

Written on
May 4th 2011
Author
Gavin Dunaway

ADOTAS – Enterprise SEO platform BrightEdge is integrating comScore intelligence on consumer search behavior assist companies in climbing above the fold in search results. Based on a panel of 1 million Internet users, comScore’s intelligence will offer BrightEdge clients an enhanced view of their competitive position on the Internet and aid in developing strategies for ... more...

BrightEdge Slaps Some Social Into SEO

Written on
March 7th 2011
Author
Gavin Dunaway

ADOTAS – TagMan published an interesting case study last week in eConsultancy suggesting that organic search and social media are highly undervalued as marketing tools (while SEM is riotously overvalued) — but imagine the power if you combined social and SEO… Could mankind safely wield such marketing prowess? BrightEdge is integrating social signals ... more...

BrightEdge Flips Global Switch for SEO Platform

Written on
January 27th 2011
Author
Gavin Dunaway

ADOTAS – It only took them six months to go global: BrightEdge, which introduced its SEO platform in June 2010, has enabled its software to reach nearly every market worldwide. The updated platform will allow SEO professionals to manage their organic search rank on search properties in a multitude of ... more...

Google Search in Disrepair? BrightEdge’s Yu Chimes In

Written on
January 12th 2011
Author
Gavin Dunaway

ADOTAS – Is Google just not the same search engine it once was? Conductor’s Seth Dotterer, 15miles’ Mike Flanagan and Searchmetrics’ Horst Joepen have all submitted their thoughts on this burgeoning theme of 2011. Now Jim Yu , founder and CEO of enterprise-class SEO platform BrightEdge (which launched as the ... more...

Google Page Previews: Search Pros Weigh In

Written on
October 8th 2010
Author
Gavin Dunaway

ADOTAS – A few days ago, TheNextWeb discovered that Google is publicly testing a tool that will allow searchers to take a peek at the pages in their search results. When toggled, a tiny magnifying glass next to the result will open a preview panel on the right side of ... more...