brick-and-mortar



A Seasonal Guide to Shopper Marketing

Written on
February 12th 2014
Author
Sha Fakiri

ADOTAS – For decades, retail marketers relied on colorful Sunday paper sales circulars to supplement their ad campaigns and drive customers into stores, but today’s shopping trends have changed. Readership for the print versions of Sunday papers has diminished, and some merchandisers have begun to replace the giant store displays ... more...

What a (Digital) Mom Wants: Data Reveals Truisms about Moms’ Digital Shopping Behavior

Written on
January 23rd 2014
Author
Glenn Humble

ADOTAS – Christina Aguilera sang “What a Girl Wants” loud and clear more than 15 years ago. We have found this to be even more prevalent as it relates to the digital world. Several years ago, moms became one of the most coveted audiences for brand marketers, advertisers and retailers ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

Study Reveals Moms’ Top Grocery Destinations and Smartphone Activities Before and During Store Visit

Written on
January 8th 2014
Author
AdotasWire

SEATTLE, January 8, 2014 (ADOTAS) —  Placed, released a new study that found just 5% of smartphone couponing moms prefer to access CPG sites while in stores, with coupon and grocer websites preferences 5 times larger. Additionally, Placed found that specialty grocers like Whole Foods and Trader Joe’s somewhat surprisingly ... more...

Get Ready for the Future: Ad Tech Industry Predictions for 2014

Written on
January 2nd 2014
Author
Richard L. Tso

ADOTAS – The ad industry has witnessed tremendous change this year, with programmatic advertising hitting the mainstream, the rise of video ads on Vine and the move towards cookie-less ad tracking across devices. As we quickly approach 2014, industry pundits are lining up to share their ad predictions for the ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Staying Local on Facebook is Vital for Brands of All Sizes

Written on
January 24th 2013
Author
Jay Hawkinson

In Facebook’s infancy, large brands could create a single corporate Facebook page and appease their many fans across the globe, but as Facebook and the expectations of its users evolve, so too must the businesses that use it. And make no bones about it, businesses should be using it. Recent ... more...

The Birth of a Trend

Written on
December 18th 2012
Author
Trevor Davis

We’ve become a society that’s very well attuned to what’s “trending” at any particular moment. The rise of social media combined with simple analytical tools have made it possible to know, for example, when a Kardashian soars in the public consciousness, or when some other Internet meme (remember #winning?) is ... more...

Mobiquity Study: Apple, Best Buy and Kohl’s Deliver the Most Satisfactory Mobile Shopping Experiences

Written on
December 12th 2012
Author
AdotasWire

BOSTON (December 12, 2012) – While Black Friday and Cyber Monday 2012 proved that mobile commerce is growing steadily, new research reveals that the top 20 brick-and-mortar retail brands still fall short of consumers’ expectations for fast, well-designed and functional mobile apps and websites. “The Mobile Shopping Satisfaction Report,” an ... more...

Marketoon: ‘Personalized Shopping Experiences’

Written on
October 3rd 2012
Author
AdotasWire

Baynote published another “marketoon” this week on their blog. This marketoon parodies the merchandising and inventory challenges retail companies face when managing both in store and online campaigns. In the accompanying blog post, Baynote’s VP of Marketing, Dan Darnell, points out that in order to fulfill the “ultimate” omni-channel vision ... more...