brian-lesser



Yahoo! JAPAN and Videology Partner to Deliver Multi-Screen Advertising to the World’s Second Largest TV Market

Written on
November 18th 2013
Author
Mike Daly

NEW YORK, November 18, 2013 (ADOTAS) — Yahoo! JAPAN — the top web portal in Japan for both search and audience reach — announced Friday that it has selected Videology — one of the world’s largest video advertising platforms — as its video advertising technology partner.  This announcement was made in conjunction with ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Xaxis Opens Audience Buying Center for GroupM

Written on
June 28th 2011
Author
Gavin Dunaway

ADOTAS – Apparently there was some client commotion when the news came out that Brian Lesser had been replaced as general manager of the Media Innovation Group, one of WPP’s ad tech outlets. The agency holding company ambiguously announced that he’d moved to another part of the company. Well, WPP simply ... more...