Break-Media

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Break Media Gets New CFO, CTO [UPDATED]

Written on: May 26th 2011
Author: Gavin Dunaway

ADOTAS – Male-oriented media operation Break Media has added some fresh faces to its executive lineup: Andrew Doyle as chief financial officer and David Subar as chief technology officer. The newbies join veteran Hollywood talent agent Greg Siegel, who recently came to the Break crew as senior vice president of [...] more...

Break Media Is There for Its Ad Bros

Written on: April 16th 2010
Author: Gavin Dunaway

ADOTAS – In addition to its new proprietary in-house advertising server Apex, male-focused entertainment company Break Media has publicly introduced its CPA-based performance marketing division, the Apogee Media Network, after a soft launch in January. CEO Keith Richman said the additions, as well as recently inked deals with data horses BlueKai [...] more...

Hiring, promotion, departures and moving roundup

Written on: March 27th 2009
Author: Edward Barrera

ADOTAS — Marin Software, Media Storm, LBi, Microsoft, Apptera, Epsilon, Break Media, MARS Advertising has announcements this past week. Marin Software: The company has expanded internationally, opening an office in the U.K. It has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, and search operations [...] more...

Hiring Round Up: HealthCentral, Break Media, NetShelter

Written on: October 10th 2008
Author: Kathleen

ADOTAS – The HealthCentral Network has brought Peter Horn on board as chief revenue officer. Horn is responsible for all sales, advertising operations, sales marketing, trade marketing, and customer service functions for the company. He also oversees the development, execution, and production of all the company’s revenue streams and will [...] more...

Men Favor Internet Over TV

Written on: October 7th 2008
Author: Kathleen

ADOTAS – More than two-thirds (69%) of men between the ages of 18 and 34 reported in a recent survey that they “cannot live without the Internet”. TV, in comparison, gets short shrift (31% can’t live without the tube), according to a new survey from Break Media conducted by Hall [...] more...

Break Media and Panache Study Video Together

Written on: August 18th 2008
Author: Sarah Novotny

ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...

Break Media Launches New Video Platform

Written on: June 25th 2008
Author: Kathleen

ADOTAS – Break Media, an online entertainment destination for men aged between 18 and 34, has unveiled a revved-up Video Syndication Platform that was designed to enable interactive advertisers and content owners to reach an info-hungry audience that turns to the Net as its primary content source. The Video Platform expands [...] more...

Break Media Forms Council To Improve Online ROI

Written on: April 22nd 2008
Author: Kathleen

ADOTAS – Break Media, an entertainment community for men, is forming a council to analyze online video advertising’s effectiveness to understand and improve the measurements of ROI in that medium. Members of the Online Video Advertising ROI Council include Ogilvy One, National Geographic Channel, AT&T, eMarketer and Initiative Media. Break Media [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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