break-media
Hiring, promotion, departures and moving roundup
ADOTAS — Marin Software, Media Storm, LBi, Microsoft, Apptera, Epsilon, Break Media, MARS Advertising has announcements this past week. Marin Software: The company has expanded internationally, opening an office in the U.K. It has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, and search operations [...] more...
Hiring Round Up: HealthCentral, Break Media, NetShelter
ADOTAS – The HealthCentral Network has brought Peter Horn on board as chief revenue officer. Horn is responsible for all sales, advertising operations, sales marketing, trade marketing, and customer service functions for the company. He also oversees the development, execution, and production of all the company’s revenue streams and will [...] more...
Men Favor Internet Over TV
ADOTAS – More than two-thirds (69%) of men between the ages of 18 and 34 reported in a recent survey that they “cannot live without the Internet”. TV, in comparison, gets short shrift (31% can’t live without the tube), according to a new survey from Break Media conducted by Hall [...] more...
Break Media and Panache Study Video Together
ADOTAS — Break Media, an online entertainment community for men, and Panache, a video advertising delivery-platform leader, announced key findings from joint research which tested the effectiveness of four popular in-stream video advertising standard formats established by the IAB in May of 2008. Leading brands, including Honda and T-Mobile participated in [...] more...
Break Media Launches New Video Platform
ADOTAS – Break Media, an online entertainment destination for men aged between 18 and 34, has unveiled a revved-up Video Syndication Platform that was designed to enable interactive advertisers and content owners to reach an info-hungry audience that turns to the Net as its primary content source. The Video Platform expands [...] more...
Break Media Forms Council To Improve Online ROI
ADOTAS – Break Media, an entertainment community for men, is forming a council to analyze online video advertising’s effectiveness to understand and improve the measurements of ROI in that medium. Members of the Online Video Advertising ROI Council include Ogilvy One, National Geographic Channel, AT&T, eMarketer and Initiative Media. Break Media [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Semantics Go Mainstream March 22nd 2010
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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