NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today. Direct Agents (www.directagents.com), a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct [...] more...
ADOTAS – It seems like marketers kicked off the new year with a little bit too much cheese before bedtime, taking viewers on a trip to the bizarre this week. In this week’s round-up a rubber dinosaur gets hungry, a miniature wrecking ball causes problems and a new band proves they [...] more...
ADOTAS – As the number and importance of global brands continues to explode and CMOs must create successful global marketing organizations, expanding marketing efforts to an international audience can be a great opportunity for growth and reaching potential customers that may not otherwise discover your brand, products or services. If your [...] more...
In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are [...] more...
SAN FRANCISCO (October 25, 2012) – Predicta, one of Brazil’s first and most influential technology startups, announced today its expansion into the U.S. The move is fueled by the company’s launch of its latest product, SiteApps, the destination for small- to medium-sized businesses to easily select and implement tools that transform [...] more...
EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; [...] more...
YouTube, the world’s leading video community, has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube. This partnership creates a new football channel on YouTube, Love Football, which will include highlights from Italy’s Serie A, France’s [...] more...
In June 2012, Interactive Media in Retail Group (IMRG) released some compelling numbers that serve as a wake-up call to any retailers that still operate under the belief that they don’t need to invest in international e-commerce strategies. The report predicts that global business-to-consumer e-commerce sales will pass the $1.25 [...] more...
ADOTAS – When I chatted with Poptent President Neil Perry back in December, he was pretty excited about the opportunities emerging in Brazil — apparently last year Brazilian Internet users watched 26.2 billion online videos in 2010, with YouTube alone witnessing a 33% growth in uniques visitors. Those are a [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
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- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]