brazil



Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

Direct Agents, RIOT Leverage Kenshoo’s Marketing Tech Platform

Written on
January 27th 2014
Author
AdotasWire

NEW YORK, SAN FRANCISCO and SAO PAULO, January, 27 , 2014 (ADOTAS) – Kenshoo, a global leader in premium digital marketing technology, announced two new strategic partnerships today. Direct Agents (www.directagents.com), a full-service digital ad agency, has partnered with Kenshoo to further enhance its Paid Search bidding capabilities for advertisers. For over 10 years, Direct ... more...

4 New Video Ads You Should Watch Now

Written on
January 3rd 2014
Author
Unruly Media

ADOTAS – It seems like marketers kicked off the new year with a little bit too much cheese before bedtime, taking viewers on a trip to the bizarre this week. In this week’s round-up a rubber dinosaur gets hungry, a miniature wrecking ball causes problems and a new band proves they ... more...

Whisk Your Marketing Off on a World Tour, Courtesy of Facebook

Written on
April 2nd 2013
Author
Lucy Jacobs

ADOTAS – As the number and importance of global brands continues to explode and CMOs must create successful global marketing organizations, expanding marketing efforts to an international audience can be a great opportunity for growth and reaching potential customers that may not otherwise discover your brand, products or services. If your ... more...

Five Laws for International Marketing Success in 2013

Written on
December 24th 2012
Author
Liz Elting

In 2012, if you didn’t accommodate shoppers using mobile devices or personalize your online content for individual visitors, it wasn’t a crime. However, those retail trends were so pervasive last year, they might as well have been required by law for all retailers. As we move into 2013, there are ... more...

Brazilian Tech Leader Enters U.S. Market, Launches SiteApps

Written on
October 26th 2012
Author
AdotasWire

SAN FRANCISCO (October 25, 2012) – Predicta, one of Brazil’s first and most influential technology startups, announced today its expansion into the U.S. The move is fueled by the company’s launch of its latest product, SiteApps, the destination for small- to medium-sized businesses to easily select and implement tools that transform ... more...

Lyris Reports Strong Adoption of Digital Marketing Platform in Latin America

Written on
October 19th 2012
Author
AdotasWire

EMERYVILLE, CALIF. (October 16, 2012) – Lyris, Inc. (OTCBB: LYRI), a global provider of digital marketing solutions, today announced strong customer adoption in Argentina, Brazil, Colombia and México. Recent wins include Exito.com, a regional leader in e-commerce; Casa Editorial El Tiempo, one of the largest media conglomerates in Latin America; ... more...

YouTube, Rightster, MP & Silva Team Up for Global Football Channel

Written on
August 28th 2012
Author
PR

YouTube, the world’s leading video community, has partnered with digital specialists Rightster and international sports media rights agency MP & Silva to bring the best of international football content to YouTube. This partnership creates a new football channel on YouTube, Love Football, which will include highlights from Italy’s Serie A, France’s ... more...

Meet the International E-Commerce Contenders

Written on
August 21st 2012
Author
Liz Elting

In June 2012, Interactive Media in Retail Group (IMRG) released some compelling numbers that serve as a wake-up call to any retailers that still operate under the belief that they don’t need to invest in international e-commerce strategies. The report predicts that global business-to-consumer e-commerce sales will pass the $1.25 ... more...

Video Ad Crowdsourcer Poptent Lands in Brazil

Written on
June 21st 2011
Author
Gavin Dunaway

ADOTAS – When I chatted with Poptent President Neil Perry back in December, he was pretty excited about the opportunities emerging in Brazil — apparently last year Brazilian Internet users watched 26.2 billion online videos in 2010, with YouTube alone witnessing a 33% growth in uniques visitors. Those are a ... more...