brands



The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
AdotasWire

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Interactive Video Ad Impressions Up 77 Percent Year-Over-Year

Written on
March 13th 2014
Author
AdotasWire

NEW YORK, March 13, 2014 (ADOTAS) — Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico’s 2013 “The State of Interactive Video Advertising” report shows that interactive ... more...

AddThis Reveals the Social Media Super Bowl Winners

Written on
February 3rd 2014
Author
AdotasWire

VIENNA, Va., February 3, 2014 (ADOTAS) – In a post-game analysis of Super Bowl XLVIII, AddThis has identified the advertisers, celebrities and key moments from the game that generated the most buzz and online consumer engagement during the game. AddThis is the world’s largest content engagement platform and its tools helped advertisers, ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

Giving Up on Mobile? You’re Not Alone: What Brands Can Learn from Uber

Written on
December 18th 2013
Author
Puneet Mehta

ADOTAS – Mobile apps for brands have failed. This is the quite jarring — but not unsurprising — sentiment at many agencies and brands.  Despite investments in the development and promotion of branded apps, very few, if any, can be considered a success. Download numbers are dismal and for the ... more...

Which is Better: Funny or Not Funny? It’s Not Complicated

Written on
November 5th 2013
Author
Sam Melton

ADOTAS – “Can you hear me now? Good.” Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy – ... more...

RTB and The SEEN Matrix: What Does it Mean for Publishers and Advertisers?

Written on
October 24th 2013
Author
Jeff Bander

ADOTAS – As brands and publishers come to grips with the recent proliferation of Real-Time Bidding (RTB) for digital and mobile advertising, many in the business are left wondering what the benefits and concerns are for both brands and publishers. Traditionally, advertisers committed to budgets based on assumptions – how many ... more...

Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on
October 23rd 2013
Author
AdotasWire

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, ... more...

Millennials: The ‘Made-To-Order’ Generation

Written on
October 18th 2013
Author
Elizabeth Harz

ADOTAS – When I was in high school and college, students focused on fitting in. We wanted to be individuals, but individuals that fit within a group. The current generation of 16-to-24-year-olds doesn’t see the world like that at all.  How could they?  Growing up in the “get what you ... more...