brands



New Mblox Report Shows Brands and Consumers Wildly Disagree on Customer Experience

Written on
December 8th 2014
Author
Adotas

Mblox, the application-to-person (A2P) text messaging company, today announced findings from a global survey of customers and businesses conducted by Millward Brown Digital, which explores the terrain of “care,” and measures consumer satisfaction with brand engagement. The data revealed a dramatic “care gap” in business-to-consumer ... more...

HyprMX Expands to Bring More Brand Video to Mobile, Hires AdColony’s Joel Chang

Written on
November 10th 2014
Author
Adotas

HyprMX, the adtech company that brings Fortune 500 brand video advertising to mobile apps, just announced new integrations with 50 titles on Android and iOS systems. The company has  integrated into 50 titles from a dozen mobile app publishers. Major mobile publishers and their top titles now running HyprMX include: ●     ... more...

Brands Bring Tricks and Treats to Instagram for Halloween

Written on
October 31st 2014
Author
Adotas

Happy Halloween! Today brands are reaching out with some spooky and creative campaigns that brands have been sharing on Instagram in honor of Halloween. Below you’ll find some of the holiday’s best and ghoulish brand Instagrams from Disneyland, Target, Jet Blue and Oreo to name a few. More examples and Halloween ... more...

New Facebook Right-Hand-Side Ads Prove Bigger is Better

Written on
September 11th 2014
Author
Sam Barnett

At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit generous but performance on US retail campaigns on RHS has definitely improved ... more...

Retailers and Brands Map Future at HookLogic’s Ecommerce Media Forum

Written on
June 23rd 2014
Author
Press Release

NEW YORK, Jun 23, 2014 (Marketwired) – Ten of the nation’s largest retailers, the top three online travel agencies, and other agency and brand leaders met earlier this month at the third annual Ecommerce Media Forum, hosted by HookLogic, to discuss the growing role of ecommerce sites as media properties. These online ... more...

Can Selfies Earn You Cash? Strengthen Brands? Save the World?

Written on
June 2nd 2014
Author
Richard L. Tso

ADOTAS – The ubiquitous selfie had made its way into our daily social feeds, but why do people have the urge to snap pictures of themselves and share them with the world? While there are differing opinions as to why people embrace (or shudder at) this social phenomenon, brands and ... more...

Inside the Rise of Pirated Video Content

Written on
May 14th 2014
Author
Richard L. Tso

ADOTAS – Pirated video content is the topic of heated discussion within a publishing industry that relies heavily on ad dollars to stay afloat. While many people log in daily to news websites to read and share articles and watch video, few realize the delicate balance of editorial content on ... more...

The Future of Facebook: WhatsApp and the Offline Social Opportunity

Written on
March 21st 2014
Author
Jessie Lambert

ADOTAS (via Covario) – As marketers, we love speculating about the future of the internet. Social, in particular, is changing at an aggressive pace, and Facebook’s acquisition of WhatsApp only raises the question of what could be happening behind the closed doors of one of the most popular social networks ... more...

Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
Press Release

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

Interactive Video Ad Impressions Up 77 Percent Year-Over-Year

Written on
March 13th 2014
Author
Press Release

NEW YORK, March 13, 2014 (ADOTAS) — Brands are rapidly adopting interactive video advertising and engaging with consumers in unique ways only available within the digital ecosystem, according to data from leading video ad management platform Vindico. The data from Vindico’s 2013 “The State of Interactive Video Advertising” report shows that interactive ... more...