brands
Beneath the Buzz: Mining Motivation From Social Media
ADOTAS – The most important discoveries to be uncovered in today’s social networks are buried, not in the data, but far beneath the online conversations that generate the buzz. The obsession with numbers that drives many marketers frequently becomes a barrier to recognizing the essential value behind social network conversations: [...] more...
DigitalMoses: Brands and Performance Marketing
DM CONFIDENTIAL – A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1,000 people, and that is in New York City alone. This [...] more...
Visibli Facebook Study: Can Brands Become Rock Stars?
ADOTAS – It seems to be a slow Friday in the interactive advertising industry, which gives us the perfect chance to catch up on some studies. Case in point, Visibli’s study of 200 million Facebook users’ interaction with the pages of artists, media organizations and brands based on the resliency of [...] more...
How Are Brands Actually Deploying Online Video Ads?
With 174 million U.S. Internet users watching online video content in March and engaging in more than 5.7 billion viewing sessions during the month (comScore data), it is interesting to assess how companies are actually deploying online video ads to promote their brands. I took inventory of some of [...] more...
Making the Most of Social Media
ADOTAS – Working with successful global 2,000 brands has taught us some valuable lessons on what are the most critical things businesses can do to make 2011 their most successful social year yet. Here are 10 of our key learnings: 1. Be a social company and do it at the enterprise [...] more...
Brands’ Plodding Online Crawl
ADOTAS – A lot has been written about the movement of advertising budgets from traditional to online media. There’s no debating that it’s happening, but much more slowly than anticipated. Because the web offers a more effective way for people to find what they’re looking for, low-hanging fruit like classifieds and [...] more...
Protect Your Rep
ADOTAS – Last month I met with a network of crisis communications and public relations professionals to discuss the topic of online brand reputation management. This network provides expert counsel and services to clients in areas ranging from crisis communications and strategic planning to public relations and public policy. In preparing [...] more...
AdSafe Reports a Safe Fourth Quarter for Brands
ADOTAS – According to AdSafe’s quarterly review, it was a pretty safe fourth quarter for brands on the display advertising front. Based on a rating scale of 0-1,000, with 1,000 representing a high degree of brand safety, AdSafe Safety Index came in at a health 814, the average rating [...] more...
Peer39 Offers Brands Semantic Shelter
ADOTAS – As they nervously wade onto the online space, brands scared of appearing next to offensive content are screaming “Gimme shelter!” With the general release of the real-time solution SemanticProtect, Peer39 aims to answer that plea. Beyond applying global list of restrictions to web pages — unappealing topics such as [...] more...
Twitter to offer brands premium fuel
ADOTAS – Following news of a high amount of inactive brand accounts, Twitter is reaching out to corporations and brands with premium accounts. At a Nesta panel in London, CEO and cofounder Biz Stone said that the site would charge for premium accounts, which would offer corporations and brands enhanced features [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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