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branding

Shake-Up At Ask: CEO Takes Off

Written on: January 10th 2008
Author: Editor

CEO of Ask.com Jim Lanzone has announced that he is leaving the company in a management shake-up at the company. Jim Safka, former CEO of Match.com, will take over the position according to The Wall Street Journal. Scott Garell, who is CEO of IAC Consumer Applications & Portals, will take on [...] more...

A Viewpoint By Any Other Name

Written on: December 18th 2007
Author: Editor

Viewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing. The company name change was approved by shareholders, with over [...] more...

Microsoft Sells Brand Name On eBay

Written on: December 17th 2007
Author: Editor

Microsoft is selling its name for $1 million on eBay. In Portugal. And it’s not the Microsoft you’re thinking of. Portuguese firm Microsoft Lda. is intending to put its brand name and business up for sale on eBay. The company is the only firm that is allowed to use the name [...] more...

Pump Up Your Brand, Empower Your Customers

Written on: July 6th 2007
Author: Justin Cooper

Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It’s time that marketers stop viewing the customer as merely a “target,” but as an integral part of the process, with the end-goal of transforming meaningful dialogue [...] more...

Branding’s Big Challenge: Turning Brand Marketers’ Web Prospects from Weary to Winning

Written on: April 4th 2007
Author: Heather Baumann

It’s no secret that more and more brand advertisers are embracing the Web. After all, the consumer is spending a significant amount of their media consumption time online. Rich media and the onslaught of video have provided brand advertisers with Web-based media buying opportunities they are comfortable and familiar with. These [...] more...

The Underdog Marketing Theory: Embracing Success but Never Forgetting What Got You There

Written on: March 29th 2007
Author: Misha Cornes

Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand — [...] more...

MTV to Pimp Rides Online

Written on: March 29th 2007
Author: Editor

MTV Networks will be launching an online world for its “Pimp My Ride” car customization show to go along with its other online worlds, “Virtual Laguna Beach” and “Virtual Hills.” The “Pimp My Ride” world will be modeled after the town of Van Nuys, California. As the former location of a [...] more...

Bango Unveils Bango 2Go

Written on: March 27th 2007
Author: Editor

Bango has introduced a new service to the mobile marketplace today. The new service called Bango 2Go, services brands and content providers in a cost-effective manner, allowing them to infiltrate the mobile web. With this new groundbreaking service, access to creating a presence online can be attained by brands and [...] more...

Passenger Launches Brand Advocacy Tool for Fortune 500s

Written on: February 26th 2007
Author: Editor

Passenger, a technology company that connects brands with consumers, has unveiled its new Customer Collaboration platform that aims to provide Fortune 500 companies with the ability to build private brand communities. Among the various specific features, Passenger claims its new platform lets brands identify and collaborate with key customer segments, acquire [...] more...

The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms

Written on: February 20th 2007
Author: Robin Stanton

While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...