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What Facebook’s New Timeline Means for Marketers

Written on
December 20th 2011
Author
Beth McCabe

DIGITAS – Late last week, Facebook finally previewed its new Timeline profile view, making it available to any users who wished to try it out before everyone’s profile is switched to the new view on Dec. 22. While it’s likely many of you have already seen the new Timeline and [...] more...

Putting Your Stamp on Search: Are Domain Names Over?

Written on
November 21st 2011
Author
Naseem Javed

ADOTAS – The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser, and therefore domain names are far less important than they once were. They’re absolutely right. Why would you type “www.rolex.com” when [...] more...

Designing Email Newsletters for the Preview Pane

Written on
October 26th 2011
Author
Wikus Engelbrecht

GRAPHICMAIL – While elements of design for web or print campaigns can be used across different mediums, there needs to be a clear distinction when designing for email marketing. Email has many unique characteristics and you need to use specific email-centric design practices, such as creating a snippet is visible in the email client preview pane. Newsletter recipients [...] more...

A Branding Lesson From George Orwell

Written on
October 18th 2011
Author
Jim Signorelli

ADOTAS – As I walked into my office today, there was a copy of George Orwell’s 1984 on my desk. On the book was a sticky note attached to a page with a drawn arrow that pointed to a certain passage. The note wasn’t signed, but I knew that the words “READ [...] more...

The Rise of Gamification

Written on
July 27th 2011
Author
Rajat Paharia

ADOTAS – In 2010, the popularity of Farmville and Foursquare escalated the power of game mechanics into the mainstream. Techniques that game designers had used for years to motivate behavior – points, badges, levels, high score tables and virtual goods – made the leap into non-gaming contexts and demonstrated that [...] more...

Measuring in a Brand Marketer’s World, Part 2: Creating an Infectious Brand

Written on
July 7th 2011
Author
Jeff Eddings

ADOTAS – I have two confessions to make. First, I fell in love with the movie Titanic when I first saw it. It was such a sweeping epic – storytelling at its cinematic best, mind-blowing special effects, and yes, I sobbed at the end as Leonardo DiCaprio’s character Jack sank [...] more...

Image Advertising and Direct Response Team Up

Written on
April 5th 2011
Author
Mike Robertson

ADOTAS – Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions and [...] more...

Group Messaging Offers Grand Brand Opportunities

Written on
March 30th 2011
Author
Gavin Dunaway

ADOTAS – A feature in Bloomberg Businessweek suggests GroupMe cofounders Steve Martocci and Jared Hecht were inspired to create their group messaging service by their inability to digitally connect with friends during concerts by their favorite band Disco Biscuits, one of those acts known for its excessive jamming. As a musician, [...] more...

Yahoo and Nielsen Concoct a ‘Smarter Mix’

Written on
November 9th 2010
Author
Gavin Dunaway

ADOTAS – Fragmented media consumption makes a unified message all the more important for branding campaigns. However, allocating spend to various mediums requires marketers to go back to their Economics 101 textbooks and read up on diminishing returns. As Yahoo and Nielsen extrapolate in their new “Cross-Platform Optimization” study, “At a [...] more...

McDonalds Goes Down to the FarmVille

Written on
October 7th 2010
Author
Gavin Dunaway

ADOTAS – Last month McDonald’s raised quite a stir when it suggested a Foursquare campaign that had cost them $1,000 resulted in a 33% increase in foot traffic. Turned out that was a bit of an exaggeration — McDonald’s campaign drew a 33% boost in check-ins on Foursquare for a [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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