branding
Three Shifts I’d Like to See Community Managers Make in 2013
The profession of community management has undergone several facelifts in its relatively short-lived career. In the early days of online communities — when bulletin board systems, LISTSERVs, Usenet newsgroups, and later, web-based discussion forums ruled the web — brands, at least as participants, were nowhere to be found. “Community managers”, [...] more...
Crossing the Divide: How Digital Marketing Connects Brands to Business
Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...
Stop Treating Social Like Display!
Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] more...
Social Week Brings 28 Events to NYC, October 15-19
NEW YORK, NY – Social Week, the essential professional in-gathering for Social Business, will blanket New York City in a tsunami of events from October 15-19, 2012. Social Week kicks off five days dedicated to Social Professionals on Monday, October 15, and Tuesday, October 16 with the highly anticipated Pivot Conference [...] more...
New Book Advocates Thinking Big When Branding Your SMB
“Do it right. It can make you giddy, make you scared, even make you cry,” says Honey Parker, co-author (with husband Blaine Parker) of “Billion-Dollar Branding: Brand your Small Business Like A Big Business And Make Great Things Happen.” She adds that when the brand is right, you’ll feel the [...] more...
Check Your Brand’s Digital Strategy Score
SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these trends [...] more...
Online games: Not Just for Kids Anymore
Games are no longer merely entertainment; they have become a new venue for online brand positioning. Large companies have found ways to take advantage of massive attention towards social games and to convert it intoproducts that are more profitable. According to Nielsen’s report, playing through social networks has become the second [...] more...
Display Isn’t Dying — It’s Just Getting Started
ADOTAS – For years now, we’ve been hearing that “display is dying.” Way back in 1965, recent Medal of Freedom honoree Bob Dylan wrote, “He not busy being born is busy dying.” Online display advertising is really, really busy these days – not dying but, yes, being born. Call it a new generation of [...] more...
Do Your Customers Love You? Lessons in Image and Engagement
ADOTAS – Some brands can simply do no wrong. Their consumers trust the quality of their products and even trust their opinion as trust agents. They want to preserve their brand loyalty and use this loyalty to maximize ROI. This is because companies are aware that most successful brands rely on [...] more...
eXelate Launches Custom Audience Modeling Tool for Long-Term Brand Affinity
ADOTAS – Data management and digital marketing services provider eXelate launched a new audience modeling tool, maX Brand, today. Building off of the company’s earlier maX Performance tool, which aims to serve marketers looking for a direct response or an action from a specific audience, maX Brand is positioned to [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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