branding
What Facebook’s New Timeline Means for Marketers
DIGITAS – Late last week, Facebook finally previewed its new Timeline profile view, making it available to any users who wished to try it out before everyone’s profile is switched to the new view on Dec. 22. While it’s likely many of you have already seen the new Timeline and [...] more...
Putting Your Stamp on Search: Are Domain Names Over?
ADOTAS – The growing notion among big advertising agencies and brand marketers is that as search engines find answers instantly, there’s no real need to enter a domain name in the browser, and therefore domain names are far less important than they once were. They’re absolutely right. Why would you type “www.rolex.com” when [...] more...
Designing Email Newsletters for the Preview Pane
GRAPHICMAIL – While elements of design for web or print campaigns can be used across different mediums, there needs to be a clear distinction when designing for email marketing. Email has many unique characteristics and you need to use specific email-centric design practices, such as creating a snippet is visible in the email client preview pane. Newsletter recipients [...] more...
A Branding Lesson From George Orwell
ADOTAS – As I walked into my office today, there was a copy of George Orwell’s 1984 on my desk. On the book was a sticky note attached to a page with a drawn arrow that pointed to a certain passage. The note wasn’t signed, but I knew that the words “READ [...] more...
The Rise of Gamification
ADOTAS – In 2010, the popularity of Farmville and Foursquare escalated the power of game mechanics into the mainstream. Techniques that game designers had used for years to motivate behavior – points, badges, levels, high score tables and virtual goods – made the leap into non-gaming contexts and demonstrated that [...] more...
Measuring in a Brand Marketer’s World, Part 2: Creating an Infectious Brand
ADOTAS – I have two confessions to make. First, I fell in love with the movie Titanic when I first saw it. It was such a sweeping epic – storytelling at its cinematic best, mind-blowing special effects, and yes, I sobbed at the end as Leonardo DiCaprio’s character Jack sank [...] more...
Image Advertising and Direct Response Team Up
ADOTAS – Engaging, creative content that builds an enduring brand while driving immediate sales. That’s what today’s most successful new companies demand from their advertising partners. Oh, yes – and ways to measure both. Quickly, so as not to waste precious marketing dollars and time on creative executions and [...] more...
Group Messaging Offers Grand Brand Opportunities
ADOTAS – A feature in Bloomberg Businessweek suggests GroupMe cofounders Steve Martocci and Jared Hecht were inspired to create their group messaging service by their inability to digitally connect with friends during concerts by their favorite band Disco Biscuits, one of those acts known for its excessive jamming. As a musician, [...] more...
Yahoo and Nielsen Concoct a ‘Smarter Mix’
ADOTAS – Fragmented media consumption makes a unified message all the more important for branding campaigns. However, allocating spend to various mediums requires marketers to go back to their Economics 101 textbooks and read up on diminishing returns. As Yahoo and Nielsen extrapolate in their new “Cross-Platform Optimization” study, “At a [...] more...
McDonalds Goes Down to the FarmVille
ADOTAS – Last month McDonald’s raised quite a stir when it suggested a Foursquare campaign that had cost them $1,000 resulted in a 33% increase in foot traffic. Turned out that was a bit of an exaggeration — McDonald’s campaign drew a 33% boost in check-ins on Foursquare for a [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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