branding
Adify Finds Ad Network Adoption Up by a Quarter
ADOTAS – The future of ad networks remains murky, but those who believe they’re about to die in numbers should hold off on digging the mass grave and read Adify’s new survey showing that ad network adoption is up 24% in the last 18 months. With 216 media planners, interactive marketing [...] more...
Email and app-vertisments, present and future in online advertising
ADOTAS — For online advertising, it’s not just what works now, it’s what will work in the future. There is evidence that users of all ages chose sponsored links in a search result and advertising within a page as the top two ad formats for sparking their interest to click through [...] more...
Facebook about the branding (*and a new cool photo app)
ADOTAS — As Facebook continues to tick off people like me, it is also becoming a larger part of Internet life. Each day during the month of February, the social networks 175+ million users averaged over 3 billion minutes on the site, according to eMarketer. They updated their status 15 million [...] more...
Pangea Media And MTV Quiz You
ADOTAS – Quibblo.com, a quiz site targeting the social networking crowd, under parent company Pangea Media is running an MTV American Mall navigation tab driving users to an MTV American Mall personality test called “Which American Mall Character Are you?”. The pages that contain the quiz also advertise branded information [...] more...
Shake-Up At Ask: CEO Takes Off
CEO of Ask.com Jim Lanzone has announced that he is leaving the company in a management shake-up at the company. Jim Safka, former CEO of Match.com, will take over the position according to The Wall Street Journal. Scott Garell, who is CEO of IAC Consumer Applications & Portals, will take on [...] more...
A Viewpoint By Any Other Name
Viewpoint, online marketing technology company announced that it has a new corporate brand, Enliven Marketing Technologies Corporation. Enliven Marketing Technologies will focus on creative delivery of PRM solutions for rich media display advertising, mobile marketing, in-game advertising and 3D widget marketing. The company name change was approved by shareholders, with over [...] more...
Microsoft Sells Brand Name On eBay
Microsoft is selling its name for $1 million on eBay. In Portugal. And it’s not the Microsoft you’re thinking of. Portuguese firm Microsoft Lda. is intending to put its brand name and business up for sale on eBay. The company is the only firm that is allowed to use the name [...] more...
Pump Up Your Brand, Empower Your Customers
Most forward thinking marketers are talking about engaging their customers in a collaborative process, but few have actually taken real action toward doing so. It’s time that marketers stop viewing the customer as merely a “target,” but as an integral part of the process, with the end-goal of transforming meaningful dialogue [...] more...
Branding’s Big Challenge: Turning Brand Marketers’ Web Prospects from Weary to Winning
It’s no secret that more and more brand advertisers are embracing the Web. After all, the consumer is spending a significant amount of their media consumption time online. Rich media and the onslaught of video have provided brand advertisers with Web-based media buying opportunities they are comfortable and familiar with. These [...] more...
The Underdog Marketing Theory: Embracing Success but Never Forgetting What Got You There
Analysts and customers alike were stunned by a leaked internal memo from Starbucks CEO and founder Howard Schultz. In a letter to members of his senior staff, he at once praised the incredible pace of expansion within the company and decried the dilution of key elements of the brand — [...] more...
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Latest News
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- Sr Director, Marketing Services
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- Manager, Business and Trade Media Relations
Recent Comments
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
- Bulent: I wonder how many of the clients would accept a media plan, that would -as
