branded-content
Should You Get Paid to Guest Blog?
ADOTAS – We love guest blogging. Catch us in the elevator here at Movable Media and we might casually tell you that we are, at our core, “an agency for guest bloggers.” It doesn’t sound that impressive, does it? Guest blogging has been around for a while, and it typically has been [...] more...
Branded Jest: David Foster Wallace and Content Marketing’s Biggest Obstacle
ADOTAS – My college friend and MovableMedia Editor Zora O’Neill is currently on a cruise ship to London (the Queen Mary II). I suggested she read (or as it turned out, re-read, because she is definitely the kind of person who read Harper’s magazine in the 90s) David [...] more...
The Difference Between Content Marketing and Custom Content
ADOTAS – I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame (that [...] more...
Sony Demos Android-Powered Walkman, Targets Runners on Active.com
ADOTAS – The Walkman is dead; long live the Walkman! In announcing the demise of the portable cassette player last year, Sony made me feel ridiculously old — I think I had my first Walkman when I was 10 and blasted my home-duped Pink Floyd cassette (“Dark Side” on A, “Wish [...] more...
What Kind of Content Curator Are You?
ADOTAS – We all structure our lives to accommodate the traits and idiosyncrasies that make us—and the people around us—“us.” You may appease your Type A colleague’s competitive spirit by giving him all the credit on a project, or if you are a slow mover in the morning, you know [...] more...
Trimming the Content Mullet
ADOTAS - Business in the front, party in the back – In 2008, Buzzfeed founder Jonah Peretti coined the expression “mullet strategy” after the hairstyle once favored by hockey players and country music fans. In a New Yorker article on the Huffington Post, Peretti described the merits of HuffPo’s assimilation of both [...] more...
Social Media as Robocop: Regulating the World of Branded Content
ADOTAS – There is no longer any doubt about the critical role that content now plays in most marketing strategies. Companies like Adobe, Yankee Group and Novell, among others, have all built sites that leverage original and third-party content to engage customers and prospects—and they are, in many cases, the [...] more...
Is Google Really Diving Into Video Content Production?
When Google bought video content monetizer and syndicator Next New Networks (NNN) for YouTube last month, most media coverage suggested Big G was going to leap into the video content creation game. Google denied this, and it didn’t make much sense anyway as NNN has a tiny studio but is [...] more...
TV Marketers’ New Best Bud: Online Video
ADOTAS - One of the most interesting television viewership statistics I’ve recently read is Nielsen’s report that this season’s new comedies are showing a significant uptick in viewer engagement, as measured by recall of details within an episode, with a 5% increase over last year. Programmers should be proud of this [...] more...
All the YouTube Stars Are Out Tonight
ADOTAS – Last night’s big hoohah of Hollywood back-slapping, the Academy Awards, supposedly aimed to bring in a young audience by having hosts in their late-20s/early-30s. But do kids these days want to grow up to be stars of the silver screen, or even grace boob tubes nationwide? Hell no! [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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