branded content

branded-content

Kitara Media Highlights 5 Online Video Advertising Insights for 2014

Written on: January 1st 2014
Author: AdotasWire

JERSEY CITY, December 23, 2013 (ADOTAS) — Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today highlights the growth of the online video advertising with 2014 consumer and industry insights. The use of video by digital marketers and advertisers [...] more...

Brands Account For 40% of Top 1,000 Most Shared Instagram Videos, Reports Unruly

Written on: October 23rd 2013
Author: AdotasWire

NEW YORK, LONDON, PARIS, STOCKHOLM, October 23, 2013 (ADOTAS) — Forty per cent of the 1,000 most shared Instagram videos last month came from brands, according to new data released today by marketing technology company Unruly. The social video marketing platform found that more than 80 different brands — including Samsung, [...] more...

Forbes/IPG Media Lab Study: Branded Content Beats Display

Written on: October 23rd 2013
Author: Mike Daly

ADOTAS – According to a new study released by Forbes and IPG Media Lab, branded content is 55% more effective at driving consumer awareness and 24% more effective at driving consideration. The study was conducted to explore the effectiveness of long-form branded content and featured 2,259 participants from relevant sections [...] more...

Adrian Grenier’s SHFT & BBMG Launch Branded Content Offering

Written on: October 7th 2013
Author: AdotasWire

AUSTIN, October 7, 2013 (ADOTAS) – As the SXSW Eco conference gets under way today, BBMG and SHFT are joining forces to announce a new branded content offering for organizations aiming to reach and engage Aspirational Consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good. Combining [...] more...

VIDEO: Be On Integrates Emotion Measurement Platform Into Branded Video Campaigns

Written on: June 14th 2013
Author: AdotasWire

LONDON, June 14, 2013 (ADOTAS) — Be On, AOL’s global branded content business, today announces a worldwide partnership with Realeyes, an emotional testing platform that measures how people feel and react when they view branded video content. Be On can now offer biometric tracking to determine the emotional impact of a [...] more...

Connecting With Customers While Managing Branded Content and Channels

Written on: January 18th 2013
Author: Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on: January 9th 2013
Author: Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012. Morse was responsible for all [...] more...

Content Curation on Pinterest: How Brands Can Track ROI with Pinfluencer

Written on: January 7th 2013
Author: Richard L. Tso

Pinterest has become the Internet’s new social media darling and since its launch in 2010, people have been flocking to this visual social network to pin pictures of what they like, curate collections and share them with the world. From a strictly personal perspective, the site and mobile app are [...] more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on: December 20th 2012
Author: Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral [...] more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on: December 14th 2012
Author: Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...