brand
DataXu Gets Brand-Friendly With Its DSP
ADOTAS – Does the ever-changing display ecosystem confuse, maybe even scare your little brand? Perhaps terms like trading desk, demand-side platform and real-time optimization haunt your brand’s dreams, making it tightly clutch to ad dollars that could be spent online? Hush now — DSP DataXu has built out a brand-friendly extension [...] more...
Why Gamble on Brand Advertising Effectiveness?
ADOTAS - “You go back Jack do it again / Wheel turnin’ ’round and ’round / You go back Jack do it again” -Steely Dan It should come as no surprise that brand marketers want to target attentive, receptive consumers who are capable of recalling specific brand messages at the purchase [...] more...
Post-Game Ad Analysis: VW Is Multichannel MVP
ADOTAS – Was there a football game on last night? I just remember drinking every alcoholic substance in the house, eating ridiculous amounts of home-made fried food and seeing a lot of commercials. And for some reason the movie “Tron” was on though the soundtrack was terrible — four goofy [...] more...
Eyeblaster Makes Contact With Denstu America
ADOTAS – As we near 2010, I unfortunately can’t stop thinking about “2010: The Year We Make Contact,” the awful sequel to Stanley Kubrick and Arthur C. Clarke’s brilliant “2001: A Space Odyssey.” It’s on my mind because 2010 seems to be the year that big brand advertisers are going [...] more...
DeLonghi brand fail spotlights Amazon review scams
ADOTAS — Online product reviews are a good way to gain insight into purchases. Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to a recent Nielsen study. Ninety percent of consumers surveyed noted that they trust recommendations from people they know, [...] more...
Yahoo rebranding to revive fortunes
ADOTAS — As Microsoft spends $100 million and Google goobles market share, Yahoo has (somewhat) quietly restructured, and might be ready to roll its own attempt. Below is a screenshot of a possible homepage that a Techcrunch reader found. The front page redo was delayed by CEO Carol Bartz, and is [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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