brand-protection



Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Premium Inventory: The Real Philosopher’s Stone

Written on
May 4th 2012
Author
Ash Nashed

ADOTAS – There’s a serious problem in the interactive advertising industry that springs from a misconception about inventory quality. Like ancient alchemists, some in the industry claim they can use behavioral and social clues to generate brand ROI from substandard inventory. But the fact is, just as it’s impossible to ... more...

AdSafe Announces 15x Business Volume Growth in the U.K., E.U. Expansion

Written on
March 19th 2012
Author
Brian LaRue

ADOTAS – Today, brand protection and ad engagement measuring company AdSafe Media announced the extent of its European presence: According to a statement from the company, the volume of its business increased 15 times over in the U.K. in 2011, and it’s partnered with U.K. and E.U. ad networks and ... more...

What Invisible Children’s Video Going Viral Reveals About Brand Reputation

Written on
March 16th 2012
Author
Brian LaRue

ADOTAS - All week, it’s been more or less impossible to avoid the discussion around the “Kony 2012” video, produced and shared by the nonprofit organization Invisible Children. The 30-minute documentary, detailing the war crimes perpetrated upon the people — and particularly the children, in the case of countless children ... more...

Brands Still Think Display Is Icky

Written on
April 19th 2010
Author
Gavin Dunaway

ADOTAS – According to a new white paper by consulting firm Winterberry Group, non-premium (remnant, second channel — it’s got so many names, not one of which makes it sound pleasing) media-buying gives brand advertisers the heebie jeebies. Well, duh, guys. Sheesh, we did survive the great belly-fat fiasco and have ... more...

Proximic Tops It Off With Brand Protection

Written on
March 25th 2010
Author
Gavin Dunaway

ADOTAS – Seems like every Tom, Dick and Harry (even a Sue or two) is introducing a brand protection service. Even as brand dollars increasingly flock to the display market and agency and networks seek verification solutions, the brand protection market is becoming a crowded field. How does a company differentiate? ... more...

The Basics of Brand Protection

Written on
March 10th 2010
Author
Sacha Carton

ADOTAS – You can’t help but notice the rapidly increasing number of brand protection vendors, but why do we need these companies? We didn’t have them before so why do we need them now? Writing on behalf of the pioneer in this space (we delivered the first brand-safe network impressions ... more...