brand-marketing



It’s Time for Brands to Lead

Written on
January 21st 2016
Author
Steve Latham

“Better” begins with the Advertiser. I love the new Vonage ad about “Better.” It’s not only clever and funny, it emphasizes that “Better” should be the goal of every brand. But when it comes to digital attribution, “Better” is being achieved by too few advertisers; most still rely on antiquated ... more...

Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

Written on
September 30th 2014
Author
Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

Cracking the Wanamaker Conundrum

Written on
September 17th 2014
Author
Ian Wallin

The U.S. marketing pioneer John Wanamaker mused in 1902, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This famous quip went on to become a popular cliché in modern advertising. But with millions of dollars being spent on mining and understanding reams ... more...

Content & Co. and SUBWAY® Launch Scripted Comedy Series on YouTube

Written on
June 3rd 2014
Author
Press Release

LOS ANGELES, June 3, 2014 (ADOTAS) – LA-based brand studio Content & Co., SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube’s biggest stars, with 2.5 million subscribers. “Summer with Cimorelli” will be available on ... more...

Survey: Brands are Missing Major Opportunities to Connect with Consumers

Written on
May 20th 2014
Author
Press Release

BELLVUE, Wash., May 20, 2014 (ADOTAS) – A new study by Hipcricket, Inc. (OTCBB: HIPP) (OTCQB: HIPP), the leader in mobile engagement and analytics, examines consumer attitudes and perceptions about mobile marketing. The survey shows that 66 percent of consumers have received a text message or mobile alert from a brand. However, ... more...

Adform Closes $5.5 Million in Series B Funding

Written on
May 13th 2014
Author
Press Release

LOS ANGELES and NEW YORK, May 13, 2014 (ADOTAS) – Adform, the premier ad tech partner for media agencies, trading desks, advertisers and publishers, today announced it has raised $5.5 million in a Series B funding round from new Via Venture Partners. The latest financing will be used to expand the ... more...

Media Storm Signs Exclusive Partnership With Eyeview

Written on
April 22nd 2014
Author
Press Release

NEW YORK, April 22, 2014 (ADOTAS) – Media Storm, the second largest independent media agency in the U.S., has signed Eyeview, the leading provider of personalized online video advertising solutions for brand marketers, as its full-stack online video platform. As part of the strategic partnership, Eyeview will create a series ... more...

Qriously Expands U.S. & U.K. Marketing & Sales Teams, Opens Paris Office

Written on
April 16th 2014
Author
Press Release

NEW YORK, April 16, 2014 (ADOTAS) — Qriously, the location-based public-opinion company, announced today that it has beefed up its marketing and sales departments in the U.S. and the U.K., and has opened an office in Paris to handle increasing sales there. Opening the Paris office as head of sales is ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...