brand-management



Managing Risks While Monetizing Unsold Inventory

Written on
October 15th 2013
Author
Mike Moreau

ADOTAS — “Programmatic.” Publishers have a love-hate relationship with this word. On the one hand, programmatic channels help sell unsold ad inventory. On the other hand, introducing third parties into online ad sales opens the door for potential data leakage (the collection and usage of consumer behavioral data without the website ... more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as ... more...

Glam Hires Yahoo Vet As VP Of Ad Platform

Written on
February 4th 2008
Author
Sarah Novotny

Glam Media, Inc. announced today the appointment of Dr. Kiumarse Zamanian as vice president of the Glam evolution Advertising Platform. Zamanian joins the company after leading Yahoo’s product management team of media advertising infrastructure platforms. He will oversee the next stages of development of Glam evolution. “Dr. Zamanian’s significant contributions at ... more...