brand-loyalty



Study Uncovers Greater Brand Loyalty Among U.S. Millennials

Written on
March 18th 2014
Author
Press Release

NEW YORK, March 18, 2014 (ADOTAS) – Adroit Digital today announced the results of a comprehensive study of how 2,000 U.S. Millennials (consumers between the ages of 18 and 33) view brands and their thoughts on brand loyalty. The findings revealed how their brand choices are influenced and what matters ... more...

How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

Making Holiday Marketing Magic in 2013

Written on
December 6th 2013
Author
Anthony Wilkey

ADOTAS – Most marketers’ — especially retailers’ — holiday campaigns are well underway, looking to drive online and in-store sales and stay ahead of the competition. Over the past 12 months there has been a shift in the way digital marketing is used to engage with customers and build brand ... more...

Research Study: Brand Loyalty Can Be Won or Lost in 76 Seconds

Written on
November 19th 2013
Author
Press Release

NEW YORK, November 19, 2013 (ADOTAS) — LivePerson (NASDAQ: LPSN), a leading provider of digital engagement solutions, today announced the results of its second annual “Connecting with Customers” research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more ... more...

Retargeting: Getting The Prep Work Right

Written on
July 16th 2013
Author
Michael Swope

ADOTAS – Data-driven advertising solutions have the power to drive incremental sales, boost ROI, and promote brand loyalty. The ability to leverage big data from multiple sources – both on-site and off-site – delivers razor sharp targeting and boosts online conversions. Campaign implementation is typically straightforward and requires very little time ... more...

Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

Written on
May 7th 2013
Author
Sebastian Tonkin

ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Is Content Marketing the Future? Lessons for the Digital Engagement Path

Written on
December 20th 2012
Author
Daniel Laury

With the 2012 elections receding in the rear-view mirror, digital marketing pros are taking note of lessons to be learned from the Obama campaign’s success, especially its use of technology. After setting new standards with its 2008 win, the campaign made it clear that technology and social media were still integral ... more...

The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...

TheTMSway, Brand Loyalty Partner in Indonesia on Mobile In-Store ‘Interactive Touch Points’

Written on
October 9th 2012
Author
Press Release

HONG KONG (October 9, 2012) — TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of x98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’. This interactive campaign was devised to enable Matahari ... more...