brand-engagement



Infographic: 6 Social Sharing Myths

Written on
May 30th 2014
Author
Mike Daly

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including: Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the ... more...

Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

How Facebook is Evolving into a Direct-Response Vehicle

Written on
January 17th 2013
Author
Jennifer Leonard

As Facebook looks for ways to monetize their platform, they may also have found a way to strike a balance between the user experience and advertisers’ needs. In the past, Facebook was seen as a branding vehicle by most advertisers. It was incredibly hard to use Facebook as a direct-response ... more...

Industry Leaders Offer Predictions for 2013 (Part 8)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression.  While new technologies and platforms will emerge, use of video will continue to ... more...

Infographic: For Brands, Facebook Has 10X the Engagement of Twitter

Written on
December 26th 2012
Author
Mike Daly

Spredfast recently looked at the social programs of over 150 large companies and came up with some interesting insights into how these programs are faring. Insights include: The average large company is now managing over 50 social accounts, via an average of nearly 30 social users. The lion’s share of engagement is happening ... more...

New Rovi Ad Network Feature Increases Engagement on Connected TV Devices

Written on
October 12th 2012
Author
Press Release

SANTA CLARA (October 11, 2012) — Rovi Corporation (NASDAQ: ROVI), driving digital entertainment innovation, today announced the availability of a new Rovi Advertising Network polling feature that allows marketers to increase brand engagement across smart TV devices. Designed to empower viewers to voice their opinions and respond to surveys, polling ... more...

Morning Facebook Brand Posts More Likely to Engage

Written on
October 28th 2010
Author
Gavin Dunaway

ADOTAS – When I get up, I usually head for the coffeemaker — engaging with my favorite Facebook brand page isn’t on my mind until… Oh, it’s probably not on my mind at all — in the afternoon I’m also thinking about coffee (though the evening is reserved for alcohol ... more...