brand-engagement-lift



Brands Score Deeper Engagement By Using Ad Selector Platforms

Written on
February 7th 2013
Author
Richard L. Tso

Want to ensure that consumers are watching a your brand’s video to completion? Advertisers can now provide an incentive to consumers who view their ad content online. Earlier this week, Selectable Media launched its ad selector platform for mobile that enables brands to deliver high-CMP video content to consumers. (The ad selector ... more...

Jivox Offers New Video Metric, Plus Study: Interactivity in Video Ads Increases Engagement

Written on
June 28th 2012
Author
Brian LaRue

ADOTAS – Today, interactive video advertising company Jivox released the results of a study detailing the ROI on interactive video ads, and simultaneously offered a new metric, Brand Engagement Lift, to consider when gauging the effectiveness of a video campaign. In fact, the whitepaper the company put together around those ... more...