brand-awareness



2014 Outlook: Digital to Surmount TV, DMP Use to Triple

Written on
January 20th 2014
Author
David Jakubowski

ADOTAS — With 2013 in our rear-view mirror, it is interesting to reflect on how much technology and customer behavior has shifted over the year and how these changes will further accelerate industry transformation in 2014. Running in tandem with technology and customer behavior are the practices that define marketing. ... more...

Employees: A New Sales and Marketing Channel

Written on
January 10th 2014
Author
Dick Beedon

ADOTAS – More and more companies are starting to implement strategies and systems to leverage customers, employees and 3rd=party influencers to become sales and marketing channels.  And they are doing it with great success. In this blog I will touch on: Why employees make a good sales and marketing channel. What employees can ... more...

Compass Labs, ShopIgniter Partner to Boost Customer Engagement & Ad ROI Across Facebook

Written on
May 6th 2013
Author
Press Release

SAN JOSE, CALIF., May 6, 2013 (ADOTAS) — Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting ... more...

Madison Avenue’s Odd Couple: Data and Creative Making Beautiful Ads Together

Written on
April 5th 2013
Author
David Jakubowski

ADOTAS – The Yin and the Yang, The Artist and The Scientist, Venus and Mars. Any one of those descriptors can be aptly applied to the marketing industry’s newest odd couple: the data scientist and the creative director. Long inhabiting different ecosystems, data and creative can now be found coupling ... more...

Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

2013 Media Landscape: 3 Trends To Consider

Written on
January 18th 2013
Author
Adotas

2013 is upon us and the media industry is booming. As you prepare to take the new year by storm there are several trends within the space that you should consider. Whether its where dollars are being spent or the impact of programmatic buying, changes are evident within the media ... more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Case Study: Dwell Rate Skyrockets with Microsoft Advertising Filmstrip

Written on
March 12th 2012
Author
Brian LaRue

ADOTAS – Let’s say you’re a major brand looking to build awareness of what you can offer — even if your parent company is a household name. What can you do to send a winning message over the millions of user you’re capable or reaching? That’s the core issue Microsoft ... more...

Measuring Brand Engagement Through Retargeting

Written on
June 3rd 2011
Author
Chad Little

ADOTAS - It’s widely accepted that engagement is one of the more prevalent methods for measuring success when it comes to advertisers building brand awareness and establishing a stronger relationship with their customers. While retargeting has grown into one of the most productive tools for online marketers to drive sales, an ... more...