brand-advocate



Five Tips for Empowering Brand Advocates to Create Effective Content

Written on
February 13th 2014
Author
Dave Hawley

ADOTAS — These days, consumers are increasingly tuning out traditional marketing, which is why savvy marketers are turning to original content to increase brand awareness and drive sales. It’s a move that resonates with potential customers: 78% of consumers believe that brands that provide original content are interested in building ... more...

Brand Advocates: Take Care of Them and They’ll Take Care of Your Brand

Written on
October 24th 2013
Author
Dick Beedon

ADOTAS – Brand advocates in the social and mobile age hold an even greater ability to spread the word about a brand — both positive and negative — than ever before.  And these brand advocates have the power, if activated and solicited to perform social actions on a brand’s behalf, ... more...

Maximizing Sales and Marketing Opportunities through Social Channels

Written on
October 7th 2013
Author
Dick Beedon

ADOTAS — Personal connectivity through social sites and mobile devices has exploded on a scale that was simply unfathomable less than 10 years ago. Now, the ability to connect with one another in an instant as part of a massive global community supersedes geographic boundaries. However, in order to thrive in ... more...

Finding the Keys to Social Success

Written on
January 22nd 2013
Author
Molly Glover Gallatin

While we have officially moved past the shock of the social media Big Bang, much of social is still uncharted territory. Many marketers are still trying to “crack the code” by attempting to cram social media into a tidy E=MC2 equation that can solve their ROI questions. Truth be told, ... more...

ReadyPulse Launches, Reaches a Brand’s Biggest Fans on Social Media

Written on
March 20th 2012
Author
Brian LaRue

ADOTAS - Social marketing software provider ReadyPulse launched its “brand advocacy platform” today, which aims to allow social marketers or even ad agencies to seek out the most active and influential proponents of the brands they represent, and to build deeper relationships with and reward those people. ReadyPulse’s technology looks at ... more...

The Importance of Social in the Shopping Process

Written on
October 13th 2011
Author
Brian Cavoli

ADOTAS – A consumer’s path to purchase has been “non-linear” for some time now. Consumers no longer follow a traditional step-by-step process from awareness to a sale. Access to digital media provides them with all the research and comparison shopping tools they could ever need. And now that social media has become a ... more...

Know Your Social Media Influencer

Written on
May 9th 2011
Author
Gavin Dunaway

ADOTAS – Here in the all-too-cool neighborhood of Williamsburg in hipster haven Brooklyn, people-watching is a favorite pastime. Especially now that the weather has perked up, all kinds of oddly dressed creatures are wondering the greens of McCarren Park. After brunch on a Saturday, it’s great fun to lay back ... more...