brand-advertising



Big Brands and the Business Benefits of Social Media: Pt. 1

Written on
March 13th 2014
Author
Trevor LaTorre

ADOTAS (First of three parts) – Businesses have begun to understand the value in social media for connecting with consumers, driving marketing campaigns, and increasing long-term revenue. However, with multiple social platforms to choose from, which platform works best for your brand? This is the first installment in a three-part series ... more...

Content, Convergence and Cooperation: The Fight Against Illegal Online Activity

Written on
January 14th 2014
Author
Diane Strahan

ADOTAS – Hollywood. Madison Avenue. Silicon Valley. Washington, D.C. Four very distinct regions contributing expertise in highly specialized ways in the world of online content: producing the content, monetizing it, distributing it and safeguarding it. Over the last decade, consumption of online content has become an essential part of daily life ... more...

It’s the 1940s All Over Again in the Digital Video Ad Market

Written on
October 21st 2013
Author
Avi Brown

ADOTAS — On July 1, 1941, Americans tuning into a baseball game between the Brooklyn Dodgers and Philadelphia Phillies on their grainy black-and-white television sets saw something for the very first time: a commercial. The 10-second ad for Bulova watches, aired by NBC affiliate WNBT, was the world’s first TV commercial. Today’s ... more...

Larissa’s Picks to Click: Brands to Up TV Ante by $2B, WWE Socialmania, Instagram ‘Ads’

Written on
April 4th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. I feel old.  Registering for my last semester of classes yesterday was bittersweet.  Can I go back to kindergarten? While print ads are ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Javelin Appoints Miller VP of Business Development

Written on
March 18th 2008
Author
Sarah Novotny

ADOTAS — Strategic marketing agency Javelin Direct has named Mark Miller vice president of business development. Miller will report directly to Eric Tolkin, chief marketing officer. “Mark’s clients can attest to his commitment and ingenuity in delivering measurable direct marketing solutions in support of their overall marketing goals,” said Gregory Banks, ... more...