brand-activation



ANA Acquires BAA to Elevate Brand-Building

Written on
May 22nd 2014
Author
Press Release

NEW YORK, May 22, 2014 (ADOTAS) – The ANA (Association of National Advertisers) and the Brand Activation Association (BAA) today announced that their boards of directors unanimously approved plans for the ANA to acquire the BAA as of July 1, 2014. The acquisition reflects the long-term strategies of both organizations to extend ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...