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AFAIK: The Grommet, Rakuten, New Media Metrics, Brainshark

Written on
May 14th 2013
Author
Mike Daly

ADOTAS – Tuesday’s virtual mailbag contained the following news: Daily Grommet, the online marketplace and product launch platform for undiscovered consumer products, today announced the second tranche of investment by Rakuten, the third largest online marketplace in the world, and a rebrand that includes a name change to The Grommet. This [...] more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs [...] more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is [...] more...

Marketo LaunchPoint, the Most Complete Marketing Ecosystem, Goes Live

Written on
November 14th 2012
Author
AdotasWire

SAN MATEO, CALIF. (November 14, 2012) – Marketo, the leading provider of cloud-based marketing software, today unveiled Marketo® LaunchPoint™, the most complete ecosystem of marketing solutions. Marketo® LaunchPoint™ is not just a place for technology integration, but is also an easy, powerful and complete hub for marketing professionals. The ecosystem [...] more...

SlideShark Team Edition Helps Brand Equip Reps with Powerful Presentation Capabilities; Accessible on iPad, iPhone

Written on
November 7th 2012
Author
AdotasWire

WALTHAM, Mass. — November 7, 2012 — Brainshark, Inc., the leader in online and mobile presentations, today announced that Nerium International, a provider of leading skincare products, is using SlideShark Team Edition to support thousands of sales representatives, known as “brand partners.” SlideShark Team Edition is the multi-user version of [...] more...

Welcome Aboard: Patrizi New CRO at Bunchball and More

Written on
May 31st 2011
Author
Gavin Dunaway

ADOTAS - Hey, I know it’s been a while since I did hiring announcements through “Welcome Aboard”; I was thinking about killing the feature, but I just had a slew of announcements come in. Should “Welcome Board” stay or should it go now? Darlin’, you gotta let me know…. Gamification guru [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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