bots



Adometry GM on Fighting Ad Fraud: It May Take a ‘Public Hanging’

Written on
January 15th 2014
Author
Richard L. Tso

ADOTAS – In our continuing investigative series about the rampant rise of online ad fraud, Adotas has solicited the expertise of several industry thought leaders to weigh in on the issue. After publishing our special report about the anatomy of a botnet, we spoke with John Brown (pictured), GM, Click ... more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube

Written on
December 3rd 2013
Author
Richard L. Tso

ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a dire ... more...

The Many Sides of the Native Advertising Coin

Written on
May 13th 2013
Author
Chris Cunningham

ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than ... more...

Larissa’s Picks to Click: Mobile Bot Traffic, Video Trends, Pearle Vision’s New Image

Written on
April 25th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks like we’ve got a sunny weekend ahead of us in the New York area, folks!  How will you spend your ... more...

Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new ... more...

Larissa’s Picks to Click: Advertisers Don’t Know You, Bots Boost Impressions, Makeup Ads Pulled

Written on
March 20th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. OMG, IT’S FREE RITA’S AND ICED COFFEE DAY! Happy spring everyone! How well do online advertisers know you? According to ... more...

Exposing Social Media’s Black Market: Buying Your Popularity on Twitter & Facebook

Written on
November 1st 2012
Author
Richard L. Tso

Think it doesn’t work? According to Gizmodo, it does, but you might be ruining your online reputation in the process. Just do a quick online search for “buy Twitter followers” and you will discover over a dozen companies that sell Twitter followers as well as Facebook likes and YouTube ... more...

Solve Media Uncovers $1.5 Billion in Wasted Ad Spend; Bots Are To Blame

Written on
September 28th 2012
Author
AdotasWire

NEW YORK (September 28, 2012) – Solve Media today revealed that 10 percent of all online traffic is generated by bots – software applications that run automated processes across the Web. eMarketer predicts online display ad spend will reach $15.3 billion globally in 2012, which means that potentially $1.5 billion in ... more...

Study: 40 Percent of Mobile Ad Clicks Are Useless

Written on
September 4th 2012
Author
Mike Daly

Mobile app marketing platform Trademob conducted a study in June that examined 6 million ad clicks from mobile devices. Among its findings: 4 of every 10 ad clicks are useless and generate a conversion rate of less than 0.1 percent. 18 percent of all ad clicks are fraudulent, often the result of bots. 22 ... more...