borrell-associates



Non-Profits Using Mobile Signup Ads to Benefit and Mobilize Local Communities

Written on
October 23rd 2012
Author
Mike Daly

BROOKLYN, NY (October 23, 2012) –Pontiflex, Inc., the industry’s leading mobile signup ad platform, today announced that non-profits and organizations with a social focus account for more than 10 percent of campaigns on the AdLeads mobile signup advertising platform. Organizations benefiting from AdLeads, such as DoGoodBuyUs, nycTIES, Missing Autism and ... more...

Borrell: Social Network Marketing Spend on Steep Incline

Written on
June 30th 2010
Author
Gavin Dunaway

ADOTAS – This elevator just keeps going up and up. In a new report, Borrell Associates estimates spending on social network marketing in 2009 hit a respectable $4 billion, but a 68% increase in 2010 to about $7.5 billion will mean 11 cents of every ad dollar spent online goes ... more...

Small business advertising in play

Written on
March 18th 2009
Author
Edward Barrera

ADOTAS — Mainstreet businesses spent more than $6.7 billion in locally generated, locally targeted interactive advertising in 2008 – more than half of the U.S. total. In addition, while the smaller merchants spent less than $300 each on Web site support last year, Borrell Associates in its “Main Street Goes Interactive” ... more...