books



Six Tenets to Cross-Platform Engagement

Written on
February 21st 2013
Author
Josh Lamb

Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...

New Book Advocates Thinking Big When Branding Your SMB

Written on
October 10th 2012
Author
AdotasWire

“Do it right. It can make you giddy, make you scared, even make you cry,” says Honey Parker, co-author (with husband Blaine Parker) of “Billion-Dollar Branding: Brand your Small Business Like A Big Business And Make Great Things Happen.” She adds that when the brand is right, you’ll feel the ... more...