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Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native [...] more...

UAE Welcomes Bluetooth Marketing

Written on
June 21st 2006
Author
Sarah Novotny

The United Arab Emirates have showcased the region’s first Bluetooth marketing service with Location Based Marketing. LBM is a new marketing channel that uses Bluetooth-enabled mobile communications for personal one-to-one marketing and advertising purposes. Because Bluetooth marketing is free and ten times faster than General Packet Radio Service, which allows [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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