bluelithium
Hiring Round-Up: NaturalPath, Bebo, Adap.tv, MIVA
ADOTAS – NaturalPath Media, a green and healthy living media network, has brought Wendy McKay on board as sales director of the Western region. Prior to this appointment, McKay was director of sales at Microsoft Corp., where she sold the Atlas/APS Ad Service Platform to more than 250 online publishers. Kate [...] more...
Blue Is The New Black
Pretend for a second that you just got back from vacation and didn’t happen to see the flurry of blog posts on Tuesday afternoon and articles yesterday. That way the answer to this question won’t come quite as easily. Even if you do know, see if this doesn’t show the [...] more...
BlueLithium Gets Political
Today, BlueLithium launched an ad network that will assist political candidates to utilize all of the behavioral targeting capabilities of the internet to advertise for their campaigns more effectively. Voter Network offers very specific targets which include profiling features such as gender, age, geographical location, income and topics of interest. The [...] more...
BlueLithium Cracks comScore Top Five
According to the latest comScore Media Metrix report, Cali-based BlueLithium has planted its flag as one of the top five ad networks, having served more than 108 million unique users and broadened its reach to 63 percent of US internet users. The three-year-old ad network, which is now in its [...] more...
BlueLithium Rolls Out Streaming Video Ad Network
Online advertising network BlueLithium has just launched their new streaming video network, AdRoll. Unlike most streaming video advertising networks, AdRoll can target customers behaviorally, allowing advertisers to stream ads based on websites a customer has visited. BlueLithium gives the example of a customer who visits the web site of a mobile [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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