bluekai



BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
AdotasWire

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

Industry Reacts to the Latest Big Acquisition News

Written on
February 25th 2014
Author
Mike Daly

ADOTAS – Oracle announced yesterday that it has signed an agreement to acquire Big Data platform BlueKai. Terms were not officially announced, but media speculation puts the price tag in the range of $400 million. “Modern marketers require new ways of acquiring, centralizing, interpreting, and activating customer data across marketing ... more...

BlueKai’s 2014 Predictions: Data Relationships, Programmatic, Measurement and Wearables

Written on
January 8th 2014
Author
Mike Daly

ADOTAS — The dataphiles over at BlueKai have made the following predictions for 2014. 1. 2nd-Party Data Relationships Increase As A Result Of A Cookie-less World. Within 12 months the industry will be knee deep in a world where cookies are not the currency of online advertising. Much like the transcontinental ... more...

Visual IQ and BlueKai Deepen Strategic Partnership

Written on
December 18th 2013
Author
AdotasWire

NEEDHAM, Mass., December 18, 2013 (ADOTAS) – Visual IQ, the leading cross channel marketing attribution software provider and BlueKai, the only independent SaaS solution for marketing data management, analysis and activation, today announced that the companies have formalized their long-standing partnership to provide more robust, actionable data on the reach and effectiveness of ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

UPDATED: Twitter Officially Launches Tailored Audiences Program

Written on
December 6th 2013
Author
Mike Daly

ADOTAS – Twitter brought its tailored audiences ad program out of beta today and named the following companies as its official ad partners: Adara AdRoll BlueKai Chango DataXu Dstillery Lotame Quantcast ValueClick [x+1] “With tailored audiences, you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter,” writes Abhishek Shrivastava, Product Manager, ... more...

The Value of Data in Mobile Advertising

Written on
June 6th 2013
Author
Victor Milligan

ADOTAS — Data in any advertising medium is a currency. For advertisers, it is an economic asset that enables them to drive and optimize top-of-funnel, mid-funnel, and bottom-of-funnel performance. For publishers, it allows them to enhance the price-value of their audience. The Mobile Context It is no different in mobile advertising. It ... more...

Network Advertising Initiative Announces 2013-2015 Board of Directors

Written on
June 5th 2013
Author
AdotasWire

WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with ... more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking ... more...