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BlueLithium Mingles with Social Networking

Written on: December 12th 2006
Author: Editor

Online advertising company BlueLithium has unveiled its new social networking experiment, designed to connect Internet users to the communities they’re involved with both on- and offline. The MingleNow network is designed to help users find and communicate with friends who haunt the same clubs and bars. The service is currently tailored [...] more...

Report: Cyber Monday Conversion Rates up 30%

Written on: December 7th 2006
Author: Editor

According to research released today by BlueLithium Labs, the research division of online ad network BlueLithium, click-through rates for online ads on Black Friday and Cyber Monday were significantly down, as were conversion rates for Friday. But more significantly, Monday’s sales conversion rates jumped 30% over the average. “The behavior of [...] more...

BlueLithium Named Top Innovator of the Year

Written on: July 12th 2006
Author: Editor

AlwaysOn, the Silicon Valley VC network on the forefront of upcoming technology and businesses on the rise, has named ad network BlueLithium, Inc. the Top Innovator of the Year. Past winners of the award include Google in 2003, Salesforce.com in 2004, and Skype in 2005. BlueLithium’s receipt of the award [...] more...

Advertising Networks Self-Analysis

Written on: February 27th 2006
Author: Editor

They’ve been a boon to publishers and cross-network buyers since the online space became aligned with earning revenue. But what exactly makes an ad network so beneficial to its clients? Who are the top ad networks today, and who do they view as the competition? While we at ADOTAS would normally [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...