blue-lithium
ValueClick Sues Tacoda
ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...
Surround Sessions Attract Blue Lithium and Isobar
Personal Life Media, a podcast network, has created a partnership with an ad insertion company called Podbridge. Together, the companies will offer advertisers a new ad format called “Surround Sessions”. This format adds mid-roll to post- and pre-roll video and audio spots. The network has extended the availability of “Surround Sessions” [...] more...
The Ad Network Race For Gold Rages On
In the ongoing race for the number one position of the ad network ranks, a couple of companies made valiant strides to accelerate pastthe competition in for uniques. Blue Lithium rose two positions to number six on the top 50, surpassing Google and AOL Media Network. Blue Lithium’s reach in May [...] more...
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
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- GlobalSpec’s Spa Promo is a Hit October 7th 2008
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