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blue-lithium



Answers Served: Chahal Turns Behavioral Targeting Social With RadiumOne

Written on
November 5th 2010
Author
Gavin Dunaway

ADOTAS – It’s been three years since Gurbaksh Chahal sold Blue Lithium to Yahoo, and he’s been itching to get back in behavioral targeting game. With the reassembled “dream team” that created Blue Lithium, he has launched RadiumOne, an ad network that promises to revolutionize the space by overlaying social [...] more...

Target Your Audience

Written on
December 26th 2008
Author
Russell Glass

ADOTAS EXCLUSIVE — Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science , TACODA and Blue Lithium . These networks have shown that effective targeting [...] more...

ValueClick Sues Tacoda

Written on
August 5th 2008
Author
Kathleen

ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...

Surround Sessions Attract Blue Lithium and Isobar

Written on
July 16th 2007
Author
Sarah Novotny

Personal Life Media, a podcast network, has created a partnership with an ad insertion company called Podbridge. Together, the companies will offer advertisers a new ad format called “Surround Sessions”. This format adds mid-roll to post- and pre-roll video and audio spots. The network has extended the availability of “Surround Sessions” [...] more...

The Ad Network Race For Gold Rages On

Written on
June 18th 2007
Author
Sarah Novotny

In the ongoing race for the number one position of the ad network ranks, a couple of companies made valiant strides to accelerate pastthe competition in for uniques. Blue Lithium rose two positions to number six on the top 50, surpassing Google and AOL Media Network. Blue Lithium’s reach in May [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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