blue-lithium
Target Your Audience
ADOTAS EXCLUSIVE — Over the past few years, the rise of effective audience targeting for online display advertising has received quite a bit of attention from the launch and subsequent growth of audience networks such as Revenue Science , TACODA and Blue Lithium . These networks have shown that effective targeting [...] more...
ValueClick Sues Tacoda
ADOTAS – ValueClick has sued Tacoda for allegedly infringing on ValueClick’s patented behavioral targeting system. (ValueClick recently announced the launch of a new behavioral targeting platform that was designed to even more predictive – the suit targets patents from the 1990s though). MediaPost was the first to report on the suit, [...] more...
Surround Sessions Attract Blue Lithium and Isobar
Personal Life Media, a podcast network, has created a partnership with an ad insertion company called Podbridge. Together, the companies will offer advertisers a new ad format called “Surround Sessions”. This format adds mid-roll to post- and pre-roll video and audio spots. The network has extended the availability of “Surround Sessions” [...] more...
The Ad Network Race For Gold Rages On
In the ongoing race for the number one position of the ad network ranks, a couple of companies made valiant strides to accelerate pastthe competition in for uniques. Blue Lithium rose two positions to number six on the top 50, surpassing Google and AOL Media Network. Blue Lithium’s reach in May [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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