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The Difference Between Content Marketing and Custom Content
ADOTAS – I am at the extremely well-attended Content Marketing World — the first conference of its kind here in Cleveland (from Junta42), and I am picking at one of the four different macaroni and cheese combinations they are offering tonight at the Rock & Roll Hall of Fame (that [...] more...
The Simple Math of Social Content Optimization
BLUE PHOENIX – Possibly indicative of Google’s power to sway the internet marketplace, we’re all working in a brand new era of content marketing — one where neither bidding on keywords or aggressively sharing posts on a social platform are likely to net much traction, unless they’re fused together. Which is [...] more...
Got Funds? BuzzLogic Grabs Another $7.8 Million
ADOTAS – BuzzLogic garnered $7.8 million from a Series C round of financing led by Bridgescale Partners that also included participation from Adams Capital Management and existing investors. Investment banker Bob Colman supplemented the round while BuzzLogic also secured debt financing from Bridge Bank. The social media monitor turned blog advertising [...] more...
Technorati Names Higgins CEO, Taps Kamel as CTO
ADOTAS – They’ve been playing executive musical chairs over at blogging service and social media ad network Technorati Media, and it looks like senior vice president and general manager Shani Higgins has landed in the CEO’s seat. Higgins — who previously held senior management roles at Infoseek/GO/Disney, Ziff Davis, Benedek Investment [...] more...
B2B Marketers Share Content Woes
ADOTAS – Having a company blog and consistently publishing interesting content should be B2B marketing dynamite. Then why in a survey of more than 100 B2B marketers by HiveFire — developers of Curata, a content aggregating curator aimed at B2B companies — regarding content marketing, did 44% admit they do [...] more...
Can Solariat Assist With Your Conversation?
ADOTAS – Conversations have entry points — on-ramps, if you will. Consider you’re at a party, looking to join a discussion with an appealing crowd — where do you jump in? Typically it’s when someone poses a question — or gives an indication that they are seeking information. However, Solariat CEO [...] more...
Super Bowl XLIV: Pass It to the Crowd
ADOTAS – Things are changing with Super Bowl TV advertising. In the last few years we’ve seen big name players like Doritos and Pepsi refocus their efforts to leverage a different kind of consumer — a consumer excited to be engaged and empowered; a consumer with access to a ready [...] more...
Building Trust through Blogs
ADOTAS — One of the most powerful ways to gain customer trust is to position yourself as an industry leader. What’s the best way to do this? Give away your best tips and proactively address customer problems before they happen. Sounds crazy? From your perspective, it may seem as though you [...] more...
Is the government coming for you?
DM CONFIDENTIAL — Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy” should make any in our space’s heart palpitate a little faster and sit [...] more...
BlogHer raises $7 million
ADOTAS — The female-centric blog network secured $7 Million in a third round. According to AllThingsD, Azure Capital, joined by existing investors Venrock and Peacock Equity, an NBC Universal fund, were part of the round. CEO Lisa Stone said the money will go toward improving tools offered to its 2,500 bloggers [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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