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CBS Launches Local Ad Network

Written on: March 17th 2008
Author: Editor

ADOTAS – CBS today announced that it is launching its own ad network that will ultimately be a partnership between the company’s local television stations, local bloggers and social media Web sites. The stations are syndicating local news widgets to blogs and hyper-local sites; the widgets will feature the top local [...] more...

IDG Makes Ad Network For Bloggers

Written on: March 5th 2008
Author: Editor

ADOTAS - Independant publishers who have an interest in growing their revenue and increasing their traffic, but have limited resources have been given an alternative today. The IDG TechNetwork represents publishers to well-known technology marketers who trust IDG to place advertisements in appropriate sites. In return, publishers receive a share [...] more...

Super Bowl Ads’ Success Measured Online

Written on: January 29th 2008
Author: Editor

With the Super Bowl coming up on Sunday, the buzz in the advertising world is growing louder and louder. The price of a thirty second spot is $2.7 million and with the writer’s strike, other advertising opportunities have grown slim which makes Sunday even more of a “high-rollers” game in [...] more...

Casual Blogs Are Making More Dough

Written on: December 26th 2007
Author: Editor

Casual blogging is becoming more and more lucrative with many only attracting a few thousand readers a day, but making a few thousand dollars a month. The increase has come from various programs such as Google AdSense, which allow sites to take advantage of word specific advertising as well as [...] more...

Google Fixing Another Error

Written on: December 19th 2007
Author: Editor

Working overtime to right a wrong, Google is trying to fix a bug found in the Google Toolbar that may allow data theft or the installation of malicious software on a system researchers said on Tuesday. The bug has been located in the technology the toolbar uses to add new buttons [...] more...

Nielsen Answers The $2.7 Million Super Bowl Question

Written on: December 13th 2007
Author: Editor

The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information is [...] more...

The “Dark Side” Of Web 2.0

Written on: December 13th 2007
Author: PC World

In a year that has seen bullying in blogs, pedophiles on MySpace, and an ongoing privacy backlash against Facebook, it was appropriate that the Le Web 3 conference started this week with a panel discussion about the “dark side” of Web 2.0. “The Internet is just another form of human expression, [...] more...

Microsoft Blogs Save Space for Ads

Written on: January 26th 2006
Author: Editor

With its latest update of MSN Spaces, Microsoft is planning to incorporate a revenue-sharing advertising option and a new partnership with Amazon.com, according to various sources. Seeing as they now number over 28.3 million, blogs have become a huge target for advertising and other types of marketing. According to Publisher.com, MSN Spaces [...] more...

The Origins of Web 2.0

Written on: January 23rd 2006
Author: Al Berrios

Here’s a tip: MySpace is old news, as is your newfound enthusiasm for the web. If you want to impress people today, you MUST refer to everything you’re planning as “Web 2.0″. Web 2.0 is “web services”, which generally include bloggers, MySpaces, Flickrs, searchers, and other standard (and old), yet “redesigned”-to-be-cooler [...] more...

Google’s Video Store Offers Empty Shelves

Written on: January 20th 2006
Author: Editor

Google’s two-week young online video store, which offers reruns of TV shows from CBS, PBS and the NBA among others, has already been getting complaints and poor reviews. Some of the reasons cited by bloggers like Brad Hill, who runs the Unofficial Google Weblog, are that the video offerings are [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...