blogging
Social Networks Killed the Blog Star?
ADOTAS – Blogging is so 2003, The New York Times reports – I mean, when was the last time someone someone suggested checking out his/her blog? Need proof? You’re so old-fashioned: The Google Blogger platform’s U.S. monthly uniques fell 2% year over year in December 2010 to 58.6 million (global uniques, however, were [...] more...
VideoEgg Forced Into Marrying Six Apart?
ADOTAS – Their courtship began in June 2009, with blogging company and social media ad network Six Apart letting its users integrate ad network VideoEgg’s invitation-based ads into their TypePad blogs. We should have known then that the two were meant for each other — today they finally tied the [...] more...
Unleashing the Potential of Social Media
ADOTAS – The merging of marketing and social media is on the rise. This year, more than half of all retail, manufacturing and computer hardware/software companies are expected to increase social media marketing budgets, but there is little guidance on how to successfully integrate these technologies into successful campaigns [...] more...
The FTC steps into the social media fray – so what do we do now?
ADOTAS — It seems we in the ad industry are not the only ones noticing the increase in paid blogging (and here’s an example that makes us all cringe). By now, we’ve all seen the FTC’s proposed updated set of guidelines for testimonials and endorsements. There won’t be a decision until [...] more...
Six Apart, Adify Try To Bring Bloggers Into the Black
ADOTAS – Recent reports suggest that blogging is detrimental to one’s mental and physical health, sleep patterns, fashion sense, waistline, social life and hair line. But bloggers’ notoriously light wallets may soon bulk up … Six Apart and Adify today announced the launch of an online ad server for 100 [...] more...
Men Are From Mars, Women Are From Web 2.0
The women’s market is a vast landscape full of mystery and intrigue. At least, that’s what the online world would have you believe. That age old question, “what do women want?” continues to baffle men (and some women) the world over. The answer isn’t half as hard as they think, [...] more...
LiveJournal Sold To Russian Media Firm
It was announced on Sunday that LiveJournal, the personal blogging site, which popularized the online activity in Russia, has been sold to a Russian business partner by its U.S. owner. The Russian acquirer will operate the business independently. SUP, a Russian-focused online media firm run by a British and American team [...] more...
Yahoo China Launches Blog Network
Blogging, photo-sharing and networking tools are just some of the services integrated into Yahoo China’s new blogging service, as it expands its business to the world’s second largest online subscriber base. The Yahoo Space service resembles Yahoo Inc.’s Yahoo 360 blogging service in the US. Yahoo China is operated by Chinese [...] more...
Banking on Blogs: Offering Another Viewpoint on Monetizing the Blogosphere
Unless you’ve had your head buried in the sand over the past couple of years, you would have noticed the meteoric rise of a new source of content, namely the blog. Once only referenced in small, almost “cult-like” circles, blogs have become the new media resource for consumers seeking honest, [...] more...
Voxant Adds AP to Viral Syndication Network
Viral syndication network Voxant today announced an agreement with AP Digital, a division of the Associated Press, to give websites and blogs access and redistribution rights to a large selection of AP news, videos, articles and photos. In a press statement, Jane Seagrave, VP and director of AP Digital, says, “The [...] more...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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