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blogger-disclosure



Though Murky, FTC Has Blogger Disclosure Priorities

Written on
January 19th 2010
Author
Gavin Dunaway

ADOTAS – A few weeks ago when asked about some possibly shady endorsin’ by actress Gwyneth Paltrow on her blog, Rich Cleland, associate director of Federal Trade Commission’s advertising division, answered by suggesting that the recently enacted blogger disclosure guidelines operated on a two tier system — celebrities, who get [...] more...

What You Talkin’ ’bout?

Written on
January 19th 2010
Author
Gavin Dunaway

ADOTAS – Before the ball drops on New Year’s Eve, digital prognosticators have made an annual practice of claiming that this year — yes, this year — is the year when search engine optimization shuffles off this mortal coil and skips through the gates of Internet heaven. Well, after years of [...] more...

FTC Blogger Guidelines Are for Schmoes, Not Celebs

Written on
January 8th 2010
Author
Gavin Dunaway

ADOTAS – For all our celebrity readers, don’t worry about those Federal Trade Commission blogger guidelines — they don’t apply to the beautiful, famous and/or wealthy. Go ahead and endorse whatever product you want and get paid! The rest of you no-name bloggers are just screwed. There was some fuss when it [...] more...



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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



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