According to the IAB, advertisers spent $16.9 billion online and by the first half of 2007 online ad spends reached almost $10 billion. A 2006 survey by the Pew Internet and American Life Project showed that 39% of online users, which equates to about 57 million U.S. adults said they read blogs, reported Business Week.

However, there is no assumption that since the online ad spend is up; every blogger should be making a steady amount of money. David Hallerman, senior analyst with research group eMarketer said to BW “This is really a continuation of how the Web in general has enabled smaller businesses and individuals to compete if not at a level playing field, at least a more equitable level.”

BlogAds, helps advertisers target relevant blogs for a commission, prices ads by the week, with sites listed by the amount of traffic they generate. Founder Henry Copeland said the company, which was started in 2002, was predominantly small advertisers promoting bands and selling t-shirts. “There’s no big brand that doesn’t advertise on everyday blogs,” he said to BW.

One third of BlogAds’ 1,500 sites make between $200 and $2,000 a month according to Copeland. These sites generate from 3,000 to 50,000 impressions a day.