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Vans Warped Tour Rocks Sponsor Content, Social Media, Streaming Video

Written on
June 16th 2014
Author
Richard L. Tso

ADOTAS – It’s time to make some noise: The Vans Warped Tour is back for its 20th anniversary, bringing together bands, fans and brands for a rockin’ good time. After kicking off in L.A., the tour is winding through Dallas, Albuquerque, Mesa, and Las Vegas this week before hitting several ... more...

Getty Images to Showcase Free, Legal Embed Capability at SXSWi

Written on
March 6th 2014
Author
Press Release

NEW YORK and AUSTIN,  March 5, 2014 (ADOTAS) – Global digital media company Getty Images today announces, for the first time, the ability for people to easily embed and share its imagery – at no cost – for  non-commercial use  on websites, blogs and social media channels through a new embed tool. ... more...

Covario: 2014 Search Outlook for Brand Advertisers (Blogshare)

Written on
January 9th 2014
Author
Mike Daly

ADOTAS – In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state for ... more...

Forbes Report: Use of Corporate Internal and External Apps is On the Rise

Written on
January 8th 2014
Author
Adotas

ADOTAS – Today, Forbes Insights released a report about apps in corporate environments that examines how marketers are integrating them as a core component of the marketing mix to connect with customers, partners and employees. The report surveyed top-level execs in large organizations and found: A majority of enterprises with customer-facing apps, ... more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
December 26th 2013
Author
Kevin Gibbons

EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved ... more...

Survey: Effective Content Marketing Requires 10 or More Posts a Day

Written on
December 10th 2013
Author
Patricia Hume

ADOTAS – Marketers all have different opinions about how much content they should be sharing with their audiences each day, but one thing’s for sure: The optimal number has climbed up into the double digits. Trapit recently conducted a survey of U.S. marketers that showed that the majority of respondents (58 ... more...

Kiip Launches Self-Serve Mobile Rewards Platform

Written on
November 26th 2013
Author
Adotas

ADOTAS — This morning, mobile rewards network Kiip launched its self-serve platform out of closed beta and open up its network of 1,500+ games and apps to any business so marketers can better reach engaged customers. This is following a five-month pilot in which 30 brands ran more than 100 campaigns. “Over 50 ... more...

LinkedIn Debuts Showcase Pages

Written on
November 19th 2013
Author
Adotas

ADOTAS – Today, LinkedIn has formally introduced  Showcase Pages, a new layer of Company Pages and a way for brands to maximize the impact of their content on the platform amid their target audience. Showcase Pages re designed to allow companies to extend their LinkedIn presence and create dedicated pages ... more...

Life of an SEO: Before, After & Beyond Penguin 2.1 (Infographic)

Written on
October 29th 2013
Author
Mike Daly

ADOTAS — Dot Com Infoway (DCI) recently published an infographic on SEO tactics. “Life of an SEO: Before, After & Beyond Penguin 2.1″ focuses the effect of Google’s Penguin algorithm update on SEO efforts and reflects the state of mind of SEO professionals in its aftermath. Click twice on the image ... more...

Bloggers: When It Comes To Monetizing, It’s Better To Go Native

Written on
May 31st 2013
Author
Oliver Deighton

ADOTAS – People become bloggers for all kinds of reasons. Some goals are altruistic, some provocative, yet others are artistic or informational. However a blogger’s intent is defined, though, one thing is certain: display advertising won’t enhance it. There’s a simple truth about blogs: Readers rarely, if ever, come to one ... more...