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Content Monetization: Insert Link Here
ADOTAS – Content monetization is discussed a lot these days. But what is it? What does it mean? And more importantly, what can it do for your website? Simply put, content monetization is the process of earning money through written content. There are a couple main ways to monetize your content—you [...] more...
It’s a Social Web, and Nielsen’s Just Monitoring It
ADOTAS – All right, kids — sit down and shut up because class is in session. Seems Nielsen has dumped a megaload of Internet consumption information in its third-quarter 2011 update of “State of the Media: The Social Media Report,” and it’s up to Professor Dunaway over here to disseminate the data [...] more...
What Do You Mean SheKnows Everything?
ADOTAS – All I saw in the email header were the words “She Knows Everything!” Oh no — did she stumble upon the New Age section of my record collection? Damn you Yanni, why must you tempt me with your glorious mustache? Or even worse — did she discover all [...] more...
30 Ways to Torpedo Your Company Blog
BLUE PHOENIX – It seems like everyone has a company blog. We certainly do (you’re reading it right now!) But is everyone striving towards better practices in the world of corporate blogging? In such a crowded playing field and with every company suddenly embracing social without necessarily forging a plan [...] more...
Know Your Social Media Influencer
ADOTAS – Here in the all-too-cool neighborhood of Williamsburg in hipster haven Brooklyn, people-watching is a favorite pastime. Especially now that the weather has perked up, all kinds of oddly dressed creatures are wondering the greens of McCarren Park. After brunch on a Saturday, it’s great fun to lay back [...] more...
Keeping Social Media Social
ADOTAS – Social media is growing, and along with it, the marketers who appreciate and understand its power are growing in the way we use it. It’s been years since I first logged into Twitter, built my Facebook fan page and started a blog. In that time, I’ve worked to blend [...] more...
Tumblr Gets Explorative, Organized
ADOTAS – A New York Times article over the weekend claiming that blogging is dying as Facebook grows stronger drew mounds of criticism from — you’ll never believe this — the blogging community and Internet tech writers for being way off base. There actually seemed to be more evidence in the [...] more...
Got Funds? BuzzLogic Reels in $8.8 Million
ADOTAS – BuzzLogic went fishing for funds in the Series B waters and hooked $8.8 million, with Adams Capital Management leading the round and Ackerlay Partners participating. The digital media company, whose blog advertising platform reaches of 78 million blog readers monthly, will put the investment toward product development — [...] more...
Reach out and touch a blog
ADOTAS – Why would you want to do blog outreach and what are you missing out on? “Social media marketing” is all a buzz, but can it deliver sales ROI? Yes — here is why and how. Simply put, blog outreach is connecting to specified audiences through the medium of bloggers and [...] more...
Making remnant advertising work
DM CONFIDENTIAL — When we write about the economics of the flog and other forms of fakevertising sites currently dominating the display space, at the core what we are really talking about are the mechanics of successful run of network, remnant advertising. Premium advertising is like ordering off of a menu, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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