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Blogshare: 5 Great Pinterest B2B Accounts

Written on
April 25th 2013
Author
Adotas

ADOTAS (via PinLeague) – At first glance, it’s obvious that Pinterest is a perfect platform for B2C companies to market their products. It’s still overwhelmingly product-image oriented, overwhelmingly female (though the percentage of men on Pinterest continues to grow)  and overwhelmingly an escapist network.  However, with the rising popularity of infographics, the Pinterest tech category and Pinterest as a marketing [...] more...

Blogshare: 10 Steps to Search-Optimizing Your Blog Articles

Written on
April 24th 2013
Author
Adotas

ADOTAS (via AudienceBloom) – SEO copywriting is, essentially, writing copy that resonates with users, moving them to share and link to your content, and be moved to take action. In this article, we’ll explore the elements that makes online copy SEO-optimized. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url [...] more...

Blogshare: Fake Twitter Followers Become Multimillion-Dollar Business

Written on
April 8th 2013
Author
Mike Daly

ADOTAS – Last fall, we ran an article on social media’s “black market”: companies that promise to provide large quantities of Twitter follows and Facebook fans. This past Friday, The New York Times reported that despite that kind of media attention, which focused primarily on an unexplained, precipitous jump in [...] more...

Blogshare: The Sell-Side Perspective With CBS Interactive

Written on
April 4th 2013
Author
Adotas

ADOTAS – David Chiang (pictured), VP of Monetization at CBS Interactive, sits down with LiveRail for an interview on private exchange for video. David discusses his sell-side perspective on the value of a video private exchange strategy, including key learnings and the importance of controls in supporting a successful video [...] more...

Blogshare: How to Host a Most Excellent Google Hangout

Written on
April 2nd 2013
Author
Mike Daly

ADOTAS – Google Hangouts are becoming an essential tool for the modern marketer. Haven’t used it yet? No worries. Jason Miller, Social Media Strategist & Content Marketing Evangelist at Marketo, has scoured the web and condensed all the pertinent how-to info into a blog post. “I have hosted many a Google [...] more...

Throwing Bourbon on the Fire: Maker’s Mark Stumbles Into the Age of Pervasive Media

Written on
March 19th 2013
Author
Alan Berkson and Fred McClimans

Maker’s Mark was facing a challenge. What do you do when you have limited supply of a product but increasing demand? When your product is aged 6-8 years it creates an even bigger challenge. You can increase supply in the long term, but what do you do in the short [...] more...

Blogshare: ‘Is Facebook’s Enhanced News Feed(s) a Marketer’s Dream Come True?’

Written on
March 8th 2013
Author
Mike Daly

Greg Kunkel of Marin Software has posted a piece on the company’s blog regarding Facebook’s News Feed redesign. In it, he opines that “targeting and ad visibility on Facebook has taken a step closer to the performance marketing utopia,”  and highlights three critical changes to FB of which advertisers should [...] more...

Microsoft Exec Tells ‘Story Behind the Story: Why We Sold Atlas to Facebook’

Written on
February 28th 2013
Author
Adotas

From Tom Phillips, senior director of communications, on the Microsoft Advertising blog: You may have heard today that Microsoft announced its intent to sell the Atlas Advertiser Suite to Facebook. Our reasons for wanting to sell Atlas are really pretty  simple: the time was right; the agreement allows us to focus more aggressively [...] more...

5 Things Brands Need to Do to Come Out on Top With Google+

Written on
February 26th 2013
Author
Kevin Gibbons

You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved in search. And publicly Google may not consider Facebook a competitor, but both Facebook and Google dominate the web in terms of their huge [...] more...

Google’s Plan to Kill Groupon Revealed

Written on
February 21st 2013
Author
Larry Kim

Google Offer Extensions are the latest and greatest AdWords advertising extension, enabling advertisers to make some powerful adjustments to their standard-issue Google ads. Offer Extensions integrate offers with search, allowing you to attach a clickable coupon, rebate, or discount offer to any standard Google Search ad. Previously, Google Offer Extensions were [...] more...



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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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