blinkx
Burst Media Says 18% Take Action After Viewing Video Ad
ADOTAS – In correlation with its launch of 12 new Internet video channels with TV-style programming, blinkx wholly owned subsidiary Burst Media has released the interesting inforgraphic below, which suggests 18% of online video viewers took an action based on a suggestion from an ad. There’s lots of juicy factoids [...] more...
Blinkx Hauls in Big Vid Network Burst Media
ADOTAS – When a sector is as hot as online video advertising, you gotta expect some consolidation. Video search engine Blinkx scooped up online video ad network Burst Media for about $30 million in cash and stock. As we wrote last year, Blinkx recommends videos through spider technology that uses visual, [...] more...
Blinkx Brings Behavioral Targeting to Video Watchers
ADOTAS – Unfortunately, contextual search for video is nothing like text, notes Suranga Chandratillake, CEO and founder of video search engine Blinkx. While language engines can be employed to determine what a text web page is all about, Blinkx has had to create spider technology — which uses visual, facial [...] more...
Blinkx Reports 115% Revenue Growth
ADOTAS – Pass the special sauce, we’ll have what you’re having Blinkx! The online video company has outfoxed the ad downturn, reporting a whopping 115% growth (to $6.4 million) in the six months until Sept. 30, according to reports. Operating losses widened however – by 87% ($4.3 million). Blinkx’s contextually targeting technology [...] more...
Blinx Eyes MIVA Buy for $41M
ADOTAS – Let the games begin: video search engine Blinkx is hoping to acquire PPC ad company MIVA for $1.20 a share, or $41.13 million. (It’s closing price yesterday was 0.78 a share). Blinkx sent MIVA a letter stating its intentions. It reads, in part: “Our proposal represents a 54.0% premium above [...] more...
Blinkx Launches New Tool To Rev Revenue
ADOTAS – Video search engine blinkx has unveiled a new tool to boost ad revenues. The product, Red Label, is billed as a complete, flexible solution that helps customers harness the Video Web and capitalize on the online video ad market. Basically, blinkx will sell its search engine to third parties. [...] more...
News Corp. Has Eye on Blinkx
ADOTAS – Blinkx Plc, the video-search operator, may be snapped up by News Corp., according to a Bloomberg report. Since the news leaked, shares have skyrocketed, reaching a seven-month high today. Blinkx was founded in 2004 by Suranga Chandratillake in Britain. In May of last year, Blinkx merged with another British [...] more...
Blinkx Doubles Ad Sales Team
ADOTAS – blinkx clearly doesn’t have a case of the economic blues: the company just doubled the size of its interactive advertising sales team. The video search engine said it made the move to capitalize on the booming Internet video market – and it says it may hire more bodies [...] more...
Blinkx Scores Ad/Content Deal With Handbag.com
ADOTAS – Yet another deal is in the bag! Blinkx, a video search engine, has announced a deal with Hearst Digital, the commercial aggregator of the magazine company’s online properties, including Handbag.com. The site, under the terms of the agreement, is now searchable and playable at www.blinkx.com. Blinkx will place contextually [...] more...
Blinkx Adopts Poker Face
ADOTAS – Do you know when to hold ’em, know when to fold ’em, know when to walk away and know when to run … online? Video search engine blinkx is partnering The Poker Channel to make Europe’s largest library of poker programming accessible at www.blinkx.com, providing ample time for [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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