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Online Video Advertising: Tips For More Effective Targeting & Measurement
ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with [...] more...
‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project
LOS ANGELES, April 24, 2013 (ADOTAS) – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that [...] more...
AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire
ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs [...] more...
Super Bowl Ads on Social Media: The Winners and Losers
This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% [...] more...
Back in Stylus: Is the ‘Phablet’ Smartphone/Tablet Hybrid Poised To Reign in 2013?
It’s time to break out the stylus . . . again. As with any technology, hardware and software advances progress in a circular fashion, yet still manage to leap forward due to innovation with the introduction of new features. Tablet computers are the new normal these days, with Microsoft announcing [...] more...
Report: Verizon is Closing its App Store
Via MediaPost: Underscoring the ways in which the smartphone app economy has supplanted the carrier-consumer relationship of old, Verizon announced to its users this week that it was closing Verizon Apps. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Freport-verizon-is-closing-its-app-store%2F'; addthis_title = 'Report%3A+Verizon+is+Closing+its+App+Store'; [...] more...
Opera Report: iOS dominates Q3 mobile ads with high eCPMs
SAN MATEO, CALIF. and OSLO (October 25, 2012) — Opera Software today published its third-quarter State of Mobile Advertising report, which shares key data and trends in mobile advertising worldwide. The data comes from the Opera advertising platform, which serves more than 10,000 mobile sites and apps, with 40+ billion ad [...] more...
Mercedes-Benz USA Offers Mobile Users Customized, Luxury Brand Experience On-The-Go
MONTVALE, NJ (October 16, 2012) – Mercedes-Benz USA (MBUSA) has introduced an enhanced mobile version of mbusa.com that enables it to communicate key brand and product attributes to customers, provide valuable vehicle information and ensure that customers are efficiently connected with Mercedes-Benz dealers at any time from their mobile device. [...] more...
Mobile Devices and Advertising Intelligence: 4 Key Benchmarks
Advertisers have relied on demographics since the profession began – just watch any episode of the “Mad Men” TV series and hear about what ads certain demographics are likely to respond to. Today, however, we’re in the 21st century, and consumers are demanding relevancy. Advertisers need to respond by intelligently [...] more...
Pre-order iPhone 5s are Already Gone
We might well have reached the point where Apple has lost its capacity to stop info about its product launches from leaking out, but that seems to matter more in the media than in the marketplace. The entire pre-order inventory of the new iPhone 5 at the online Apple Store [...] more...
Spotlight
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
Latest News
- The Exchange Lab Secures $8 Million in Growth Capital Funding From BGF December 5th 2013 LONDON, NEW YORK & TORONTO, December 5, 2013 (ADOTAS) – The [...] more »
- IAB Releases Native Advertising Playbook December 4th 2013 NEW YORK, December 4, 2013 (ADOTAS) — Native has become [...] more »
- Appia Launches Native Ads for App Discovery December 4th 2013 DURHAM, NC, December 4, 2013 (ADOTAS) – Appia, the leading mobile user [...] more »
- Kitara Media Acquires Healthguru.Com; Combined Business 2014 Revenues Estimated At $50MM December 4th 2013 Kitara Media Acquires Top Health Video Site HealthGuru.com from Kitara [...] more »
- Lenovo Names TubeMogul Its Global Partner for Programmatic Video Advertising December 4th 2013 EMERYVILLE, Calif., December 4, 2013 (ADOTAS) – Today, TubeMogul was [...] more »
- Lionsgate Partners with Mobiquity to Promote ‘Ender’s Game,’ ‘Divergence’ December 4th 2013 ADOTAS — One of the year’s most anticipated films, “Ender’s [...] more »
- LiveRail Touts $100 Million Run Rate, Preps for IPO in 2014 December 4th 2013 ADOTAS — The demand for programmatic advertising has exploded, with [...] more »
Features
- Is Putting Digital First Still Paramount for Advertisers? December 5th 2013
- Revenge of the Data Nerds: Who Will Be the Next Heartthrob of the B2B Data Market? December 4th 2013
- Paid to Post? What the Social Workforce Means for All of Us December 4th 2013
- Take the Time to Do Native Right December 2nd 2013
- Big Brands Have the Edge in Search Engine Results December 2nd 2013
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