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Online Video Advertising: Tips For More Effective Targeting & Measurement

Written on
September 12th 2013
Author
Joe Lichtenberg

ADOTAS — Online video advertising is rising at an unprecedented rate, and not just because services like Hulu and Netflix are enabling streaming entertainment online. Video advertising is taking off because brand managers are realizing the positive impact that video can have on their ability to attract and engage with ... more...

‘Selling Mobile: It’s About The Industry, Not Just The Inventory,’ Says Rubicon Project

Written on
April 24th 2013
Author
Press Release

LOS ANGELES, April 24, 2013 (ADOTAS)  – Rubicon Project, which operates the advertising industry’s largest, fastest and easiest-to-use independent real-time trading platform for buying and selling digital ads (www.rubiconproject.com), today released a Forrester Consulting Thought Leadership Paper, “Selling Mobile: It’s About The Industry, Not Just The Inventory.” The report found that ... more...

AFAIK: AdTruth, Inneractive, PubMatic, Lotame, SHIFT, Brainshark, MediaWire

Written on
April 9th 2013
Author
Mike Daly

ADOTAS – Here are some of the billboards we passed on the information superhighway this morning: AdTruth has partnered with mobile SSP Inneractive, which will deploy AdTruth’s device recognition technology to improve targeting capabilities within apps. This partnership will allow publishers to more accurately price mobile inventory, leading to higher eCPMs ... more...

Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% ... more...

Back in Stylus: Is the ‘Phablet’ Smartphone/Tablet Hybrid Poised To Reign in 2013?

Written on
January 3rd 2013
Author
Richard L. Tso

It’s time to break out the stylus . . . again. As with any technology, hardware and software advances progress in a circular fashion, yet still manage to leap forward due to innovation with the introduction of new features. Tablet computers are the new normal these days, with Microsoft announcing ... more...

Report: Verizon is Closing its App Store

Written on
November 6th 2012
Author
Press Release

Via MediaPost: Underscoring the ways in which the smartphone app economy has supplanted the  carrier-consumer relationship of old, Verizon announced  to its users this week that it was closing Verizon Apps. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2012%2F11%2Freport-verizon-is-closing-its-app-store%2F'; addthis_title = 'Report%3A+Verizon+is+Closing+its+App+Store'; ... more...

Opera Report: iOS dominates Q3 mobile ads with high eCPMs

Written on
October 25th 2012
Author
Press Release

SAN MATEO, CALIF. and OSLO (October 25, 2012) — Opera Software today published its third-quarter State of Mobile Advertising report, which shares key data and trends in mobile advertising worldwide. The data comes from the Opera advertising platform, which serves more than 10,000 mobile sites and apps, with 40+ billion ad ... more...

Mercedes-Benz USA Offers Mobile Users Customized, Luxury Brand Experience On-The-Go

Written on
October 17th 2012
Author
Press Release

MONTVALE, NJ (October 16, 2012) – Mercedes-Benz USA (MBUSA) has introduced an enhanced mobile version of mbusa.com that enables it to communicate key brand and product attributes to customers, provide valuable vehicle information and ensure that customers are efficiently connected with Mercedes-Benz dealers at any time from their mobile device. ... more...

Mobile Devices and Advertising Intelligence: 4 Key Benchmarks

Written on
October 4th 2012
Author
Martin Hayward

Advertisers have relied on demographics since the profession began – just watch any episode of the “Mad Men” TV series and hear about what ads certain demographics are likely to respond to. Today, however, we’re in the 21st century, and consumers are demanding relevancy. Advertisers need to respond by intelligently ... more...

Pre-order iPhone 5s are Already Gone

Written on
September 14th 2012
Author
Mike Daly

We might well have reached the point where Apple has lost its capacity to stop info about its product launches from leaking out, but that seems to matter more in the media than in the marketplace. The entire pre-order inventory of the new iPhone 5 at the online Apple Store ... more...