black-friday



Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

eCommerce Takes Over Black Friday As Online Sales Continue To Grow

Written on
November 5th 2014
Author
Adotas

Mobile devices will continue to be one of the hottest channels to catch shoppers on the go this holiday season, but marketers are still behind the curve when it comes to targeting those consumers effectively. Roughly 60% of all sites are still lacking when it comes to responsive design. With ... more...

xAd Finds Retail Related Mobile Search Activity is 24% Greater on Christmas Eve Than Black Friday

Written on
December 17th 2013
Author
Press Release

NEW YORK, December 17, 2013 (ADOTAS) – xAd, the only global mobile-location ad platform, today released research revealing that retail related mobile search activity surges on Christmas Eve, with 24% more mobile search activity than Black Friday. This phenomenon, which is a result of last-minute shoppers scrambling to locate nearby retail stores ... more...

5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond

Written on
December 12th 2013
Author
Joseph Pigato

ADOTAS – The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping has entered a new era, and we’re ... more...

If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late

Written on
December 5th 2013
Author
Adotas

ADOTAS – While holiday shoppers have been conditioned to believe they receive the best deals on Black Friday and Cyber Monday, it may not actually be the case. AdGooroo posted a new blog today which analyzes the average price advertised for five hot products in Google’s Product Listing Ads (PLAs) this November. The findings suggests ... more...

Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube

Written on
December 3rd 2013
Author
Richard L. Tso

ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a dire ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

YouTube is More Important Than Ever for Retailers on Black Friday

Written on
November 26th 2013
Author
Richard L. Tso

ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to ... more...

Five Tips for Making Mobile Revenue Skyrocket For the Holidays

Written on
November 25th 2013
Author
Adotas

ADOTAS – Get ready. The annual shopping hysteria that is Black Friday is just days away. And while brick and mortar stores have been prepping themselves for weeks, a recent Deloitte survey found that 68% of consumers with access to a tablet or smartphone plan to stay home and do their ... more...