black-friday



During the Emotionally Driven Holiday Season, Ensure Your Mobile Ads Elicit a Positive Response

Written on
December 8th 2014
Author
Ari Brandt

The stress of shopping, the joys of seeing your family—people are on an emotional rollercoaster during the holidays, which can be a great time for creating memorable people-to-brand connections. Whether we admit it or not holiday television commercials create a sense of nostalgia that pulls at our heartstrings and inspires ... more...

How To Turn Mobile Browsers Into Mobile Buyers This Holiday Season

Written on
December 4th 2014
Author
Anthony Nicalo

Last year, Cyber Monday was the single biggest online shopping day ever, with e-commerce growth overtaking brick-and-mortar sales growth. Yet, according to IBM’s 2013 Cyber Monday Report, mobile only accounted for 17 percent of sales, and a mere 5.5 percent of those came from smartphones. Despite that, mobile devices are still ... more...

Weekend Before Thanksgiving Sees Greater Percentage Of New Devices

Written on
December 3rd 2014
Author
Dave Hoch

Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their deals a full week early on November 21st, the traditional appeal of Black Friday has lost its mojo. More and ... more...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014
Author
Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora ... more...

Bizrate Report Reveals Mobile E-Commerce Purchases Nearly Doubled Thanksgiving Weekend

Written on
December 2nd 2014
Author
Adotas

Even though Black Friday spending was down 11%, mobile spending was higher than ever. Data collected over the weekend by Bizrate Insights, a division of Connexity (formerly Shopzilla), from nearly 5 million shoppers, finds that online purchases made on a mobile phone nearly doubled this Thanksgiving weekend versus last year’s ... more...

Old Navy Makes Black Friday A Little Easier With New Campaign on Yahoo

Written on
November 26th 2014
Author
Adotas

This year, Old Navy is launching a new multi-channel holiday ad campaign on Yahoo just in time for Black Friday. To help consumers get a shopping head start and learn about new Black Friday deals at Old Navy, the campaign includes a dynamic display ad on the Yahoo homepage reaching consumers that visit ... more...

Exponential Study Reveals Ways Marketers Can Entice Holiday Shoppers

Written on
November 25th 2014
Author
Adotas

Who is the typical Black Friday/Cyber Monday shopper and how can marketers best reach them? There may actually be an answer. To figure it out leading advertising intelligence provider Exponential, crunched more than 2 billion daily user interactions across its ad network, which currently reaches more than 450 million users globally, ... more...

eCommerce Takes Over Black Friday As Online Sales Continue To Grow

Written on
November 5th 2014
Author
Adotas

Mobile devices will continue to be one of the hottest channels to catch shoppers on the go this holiday season, but marketers are still behind the curve when it comes to targeting those consumers effectively. Roughly 60% of all sites are still lacking when it comes to responsive design. With ... more...

xAd Finds Retail Related Mobile Search Activity is 24% Greater on Christmas Eve Than Black Friday

Written on
December 17th 2013
Author
Press Release

NEW YORK, December 17, 2013 (ADOTAS) – xAd, the only global mobile-location ad platform, today released research revealing that retail related mobile search activity surges on Christmas Eve, with 24% more mobile search activity than Black Friday. This phenomenon, which is a result of last-minute shoppers scrambling to locate nearby retail stores ... more...

5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond

Written on
December 12th 2013
Author
Joseph Pigato

ADOTAS – The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping has entered a new era, and we’re ... more...