black-friday



xAd Finds Retail Related Mobile Search Activity is 24% Greater on Christmas Eve Than Black Friday

Written on
December 17th 2013
Author
Press Release

NEW YORK, December 17, 2013 (ADOTAS) – xAd, the only global mobile-location ad platform, today released research revealing that retail related mobile search activity surges on Christmas Eve, with 24% more mobile search activity than Black Friday. This phenomenon, which is a result of last-minute shoppers scrambling to locate nearby retail stores ... more...

5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond

Written on
December 12th 2013
Author
Joseph Pigato

ADOTAS – The shopping habits of the customer are changing dramatically every year with the soaring fanatic mobile user base and rapidly improving capabilities of smartphones and tablets. As a marketer, the critical question is: Are you getting a piece of this holiday pie? Shopping has entered a new era, and we’re ... more...

If You Waited for Black Friday/Cyber Monday, You Were Probably Too Late

Written on
December 5th 2013
Author
Adotas

ADOTAS – While holiday shoppers have been conditioned to believe they receive the best deals on Black Friday and Cyber Monday, it may not actually be the case. AdGooroo posted a new blog today which analyzes the average price advertised for five hot products in Google’s Product Listing Ads (PLAs) this November. The findings suggests ... more...

Q&A: TouchStorm’s Founder & CEO on How the Top Brands Use YouTube

Written on
December 3rd 2013
Author
Richard L. Tso

ADOTAS – ’Tis the season, and brands are looking to online and mobile video ads to drive holiday purchases. Just prior to Black Friday 2013, Adotas spoke with Alison Provost (pictured), CEO and founder of digital media company TouchStorm, who discussed how brands can best leverage YouTube and made a dire ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

YouTube is More Important Than Ever for Retailers on Black Friday

Written on
November 26th 2013
Author
Richard L. Tso

ADOTAS — Retailers around the globe rely on the holiday season to bring their companies out of the red, and this year retailers are especially concerned with the truncated timeframe between Thanksgiving and Christmas. One week less time for consumers to shop translates to millions in lost revenues. According to ... more...

Five Tips for Making Mobile Revenue Skyrocket For the Holidays

Written on
November 25th 2013
Author
Adotas

ADOTAS – Get ready. The annual shopping hysteria that is Black Friday is just days away. And while brick and mortar stores have been prepping themselves for weeks, a recent Deloitte survey found that 68% of consumers with access to a tablet or smartphone plan to stay home and do their ... more...

SDL Predicts Sony PlayStation 4 (PS4) Will Win the Black Friday Sales Battle Against Microsoft Xbox One

Written on
November 25th 2013
Author
Adotas

ADOTAS — Today, SDL is releasing a study that predicts Sony’s PlayStation 4 (PS4) will outsell Microsoft’s XBox One on Black Friday 2013. The prediction is based off a yearlong analysis of brand commitment and activity across social channels, compiled into a metric called a Product Commitment Score. SDL has had ... more...

Study: Large Advertisers Take Over Black Friday in Paid Search

Written on
November 20th 2013
Author
Mike Daly

ADOTAS — The latest analysis from AdGooroo examines recent paid search trends surrounding Black Friday and Cyber Monday. A few key takeaways include: Black Friday: In both 2010 and 2011, four of the top 10 advertisers were deal and couponing sites, By 2012, the top 10 consisted entirely of leading traditional brick-and-mortar retailers as well ... more...