SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, [...] more...
SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and [...] more...
SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach [...] more...
ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, [...] more...
SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), [...] more...
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their [...] more...
- SXSW News: Kenshoo Integrates with Oracle for Social Marketing March 7th 2014 AUSTIN, March 7, 2014 (ADOTAS) –- Kenshoo, the global leader in [...] more »
- Study: Consumers Want a More Personalized Mobile Home Screen March 7th 2014 ADOTAS – New research from mobile analytics company Flurry shows noteworthy [...] more »
- Twelvefold Introduces Spectrum for Video: Real-Time, URL-Level Video Ad Placements Across All Screens March 6th 2014 SAN FRANCISCO, March 6, 2013 (ADOTAS) – Twelvefold, a big [...] more »
- DataXu Adds Video to Private Exchange Capabilities March 6th 2014 BOSTON, March 6, 2014 (ADOTAS) – DataXu, a leading provider [...] more »
- YuMe, Magid and Razorfish Reveal CTV Creative Best Practices in Latest Study March 6th 2014 REDWOOD CITY, Calif., March 6, 2014 (ADOTAS) – YuMe, Inc. [...] more »
- RR Donnelley Announces $350 Million Debt Offering March 6th 2014 CHICAGO, March 6, 2014 (ADOTAS) – RR Donnelley & Sons [...] more »
- Getty Images to Showcase Free, Legal Embed Capability at SXSWi March 6th 2014 NEW YORK and AUSTIN, March 5, 2014 (ADOTAS) – Global digital [...] more »
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
- 6 Trends That Reinforce the Need for Unified Data Collection March 6th 2014
- 4 Important Lessons B2B Marketers Learned in 2013 March 5th 2014
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- Articles Written by Bob Bentz | Bob Bentz: [...] 7/14/08 — Adotas [...]