SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), [...] more...
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their [...] more...
SAN FRANCISCO (October 15, 2012) – Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims to keep B2B marketing executives up-to-date on digital marketing news, trends and best practices. Digital Marketing [...] more...
SAN FRANCISCO (September 25, 2012) – Bizo, the global leader in business audience marketing, has hired industry veteran Annie Wayne to be the company’s Chief Financial Officer. The company also announced that former BtoB magazine editor Sean Callahan joined Bizo as editor and marketing director as the company positions itself [...] more...
SAN FRANCISCO (September 18, 2012) – At the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively [...] more...
Ad/marketing firms comprise 16 percent of the top 100 companies on this year’s Inc. 5000, Inc. Magazine’s annual list of the 5,000 fastest-growing companies in America. They are: 7. Adroll 14. RateSpecial Interactive 26. Leadnomics 27. Spongecell 32. Adap.tv 36. 29 PRime 37. WebMax 44. Inspira Marketing Group 49. YMarketing 54. Altitude Digital Partners 55. Media Forge 61. Brafton 73. eGumball 81. Reputation Management Consultants 86. Bizo 98. [...] more...
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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- Today’s Burning Question: Impact of Google I/O Announcements?: [...] “What will be the impact of the big announcements coming out of this week’s