bizo
Study Conducted To Determine Where 2012 Election Ad Dollars Should Go
ADOTAS – Bizo has partnered with Vizu to conduct a joint campaign to characterize, in real time, the party alignment and political donation plans of business executives, a highly coveted audience for presidential hopefuls in the 2012 election. The display campaign data reveals business audiences and small business executives in particular [...] more...
Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate
ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates on live content came in at 86% compared to video-on-demand content at 60%. Also interesting, in-stream ads on professional content [...] more...
The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay
ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the [...] more...
Online Tracking: FTC Chair Leibowitz Needs to Lead by Example
ADOTAS – Yesterday at an event sponsored by a large group of privacy watchdogs (the ACLU, Center for Digital Democracy, Consumer Action, Consumer Federation of America, Consumers Union, Consumer Watchdog, Electronic Privacy Information Center, Privacy Rights Clearinghouse, US PIRG and World Privacy Forum to be exact) called “Yes, They [...] more...
Is IPfingerprint’s IP Tracking for B2B Purposes Copacetic?
ADOTAS – I almost thought it was a joke when I first read it, that maybe some privacy advocates were trying to draw attention to publishers using IP tracking through a not-so-elaborate hoax. But it’s legit — this morning I received a refreshingly straightforward press release from IPfingerprint, the IP tracking [...] more...
Answers Served: TRAFFIQ Talks Private Marketplaces and Other Platform Enhancements
ADOTAS – Demand-side digital media management platform TRAFFIQ expands its offerings so much that it’s hard to keep up. Fortunately, we were able to hit Senior Vice President of Sales and Marketing (and regular Adotas contributor) Chris O’Hara with questions regarding the platform’s latest upgrades (including customized and private publisher portfolios [...] more...
Bizo Deploys Link Shortener for B2B Targeting
ADOTAS – In the B2B world, reputation revolves increasingly on what you share via social media outlets. B2B targeting specialist Bizo how found a way to monetize this activity through its Bizo Switchboard smart link shortener, now free for use during its beta period. Switchboard connects to Bizo’s Bizographics database, which features [...] more...
Media Mixers: TRAFFIQ Hosts Spring Fling
ADOTAS – Thanks to TRAFFIQ for last night’s spring data fling, held at Lucy’s Cantina Royale. Partners included Lotame, Peer39, Media6Degrees, Bizo, OwnerIQ, Tumri, Aperture and VisualDNA. The crowd was a vibrant mixture of online advertising insiders, with seasoned pros mingling alongside fresh new talent. Lucky participants chowed down on delicious [...] more...
Display, Mobile Top Marketers’ 2011 Priorities
ADOTAS – When B2B targeting pro Bizo asked both B2B marketers and ad agencies for their top three online marketing priorities in 2011, display came in on top with 65% of the vote, followed by mobile with 60% and SEO with 56%. Ninety percent of respondents said display was as [...] more...
Bizo Opens Up B2B Audience Marketing Platform
ADOTAS – Want those healthy B2B professionals without the fattening cookies? Well, come on down to Bizo for the official launch of the Bizo Audience Marketing Platform. Yes, Bizo maintains data on 85 million U.S. business professionals, 80% of the country’s business community, which it breaks down into demographic segments it [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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