SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach [...] more...
ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, [...] more...
SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel. Bizo Data Solutions integrates [...] more...
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), [...] more...
1 2 3 4 5 6 7 8 9 10 Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising. We see this expanding on three fronts in 2013. 1: Globally, Canada will join the list of countries implementing [...] more...
SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their [...] more...
SAN FRANCISCO (October 15, 2012) – Bizo, the global leader in business audience marketing, today announced it has a launched a news and community website, Digital Marketing Remix, dedicated to business-to-business marketing online. The site aims to keep B2B marketing executives up-to-date on digital marketing news, trends and best practices. Digital Marketing [...] more...
SAN FRANCISCO (September 25, 2012) – Bizo, the global leader in business audience marketing, has hired industry veteran Annie Wayne to be the company’s Chief Financial Officer. The company also announced that former BtoB magazine editor Sean Callahan joined Bizo as editor and marketing director as the company positions itself [...] more...
Adknowledge Announces Launch of ‘AdStation International’KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global [...] more...
- 5 New Video Ads You Should Watch Right Now December 13th 2013 ADOTAS – In this week’s round-up we see a late [...] more »
- Duracell Powermat and Unruly Partner to Support 2013 Holiday Campaign December 13th 2013 NEW YORK, December 13, 2013 (ADOTAS) – Today, global video [...] more »
- DeskSite Partners with NFL to Offer Alternative to Broadcast TV December 13th 2013 ADOTAS – DeskSite has just launched a digital video entertainment [...] more »
- Infographic: Adobe By The Numbers December 12th 2013 ADOTAS – Adobe just announced results for its fiscal year that [...] more »
- Marketo Signs Definitive Agreement to Acquire Insightera, Extending Leadership in Multi-Channel Relationship Marketing December 12th 2013 SAN MATEO, Calif., December 12, 2013 (ADOTAS) – Marketo , provider [...] more »
- Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands December 12th 2013 SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers [...] more »
- VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel December 12th 2013 LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA [...] more »
- Let’s Stop Debating Whether or Not Super Bowl Ads are Worth It December 13th 2013
- Infographic: B2B Content Tug of War December 12th 2013
- 5 Mobile Strategies to Make Marketers Merry During the Holidays … and Beyond December 12th 2013
- Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand December 12th 2013
- SPECIAL REPORT: Ad Fraud and the Anatomy of a Botnet December 11th 2013
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- Stephen: Your new autoplay video commercials are REALLY annoying. It means I cannot leave your story
- Why Social Media Will Live Past their “Expiry Dates”: [...] in social media stock prices. In May 2012, Facebook reported a $35 billion loss
- Chris Zaharias: Very interesting data. All respect due to Google for having built and scaled tools for
- Dick Bennett CEO: Richard, I (and my company)have been on this scene for years. We performed the initial