bizo



Bizo Delivers Record-Setting Fourth Quarter, Enters 2014 with $50M Revenue Run Rate

Written on
February 4th 2014
Author
AdotasWire

SAN FRANCISCO, February 4, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced that the company closed out the fourth quarter of 2013 at a record $12.43 million, boosting the company’s annual revenue run rate to $50 million. Bizo also delivered bookings of $38.3M in 2013, ... more...

Bizo, With IAB Support, Releases First ‘For Dummies’ Guide to B2B Display Advertising

Written on
January 15th 2014
Author
Mike Daly

SAN FRANCISCO, January 15, 2014 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and ... more...

Bizo Extends Marketing Automation with Online Display & Social Ads

Written on
October 24th 2013
Author
AdotasWire

SAN FRANCISCO, October 24, 2013 – Bizo, the global leader in business audience marketing, today announced general availability of Bizo for Marketing Automation, a solution that allows marketers to seamlessly integrate online display and social media advertising into their marketing automation efforts for the first time. Eloqua users can now reach ... more...

Salesforce’s $2.5B Acquisition of ExactTarget is a ‘Bold Move’

Written on
June 4th 2013
Author
Mike Daly

ADOTAS – Salesforce.com has acquired cloud-marketing platform ExactTarget for the tidy sum of $2.5 billion. In a press release issued today, Salesforce said the acquisition “will further its mission of being the world’s leading CRM platform — one that enables companies to transform how they connect with their customers across sales, ... more...

Bizo Data Solutions Fuels Performance of B2B Marketing Technology Stack

Written on
April 23rd 2013
Author
AdotasWire

SAN FRANCISCO, April 23, 2013 (ADOTAS) – Bizo, the global leader in business audience marketing, today announced the launch of Bizo Data Solutions, an extension of the company’s existing digital marketing platform that now enables B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.  Bizo Data Solutions integrates ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

Today’s Burning Question: Implications of Marketo IPO

Written on
April 3rd 2013
Author
Mike Daly

ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of ... more...

How B2B Marketers are Learning to Love Social Media for Lead Generation

Written on
April 3rd 2013
Author
Pete Schott

ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Written on
November 13th 2012
Author
AdotasWire

SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their ... more...