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Quick Hits: Microsoft Moves in on Yahoo, Half of All E-Shopping Happens While Logged Into Facebook, More
• Microsoft’s acquisition of VideoSurf was big news yesterday, and today TechCrunch reports a twist: An as-yet-unnamed source says the sale price was not the $70 million initially cited, but instead was nearly $100 million. The Israeli “video discovery” service was founded only in 2006, but it’s counted such high-profile [...] more...
Bing Enlists The Help Of Rudolph For The Holidays
ADOTAS – In an effort to trump its largest competitor, Google, Microsoft has licensed the characters from “Rudolph the Red-Nosed Reindeer” for the holiday marketing campaign for its Bing search engine. Who doesn’t love weird Yukon Cornelius? Google has also been making advertising efforts all year with emotional ads for the [...] more...
Report Shows Search Is Fastest Growing Ad Market Down Under
ADOTAS – A report from Frost & Sullivan shows that online search and online directory advertising expenditures have grown 23 percent in the 12 months prior to June 2011, reaching a total value of $1.4 billion in the Australian market. Search has been outperforming all other mainstream online advertising activities [...] more...
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
SEO Signals: Google Wants You to Buy Trust
DIGITAL DUE DILIGENCE – We’ve already documented that Google hates scalable SEO strategies for economically sound reasons: their utopia is a world in which a CMO who doubles his digital spending has to do so through AdWords or DoubleClick—nothing else scales the same way. That explains a lot about Google: not just [...] more...
Oh Yeah, Yahoo!’s Board Finally Fired CEO Bartz
ADOTAS – Thus ends another chapter in a flailing saga: Yahoo! finally got rid of CEO Carol Bartz. CFO Tim Morse has been named interim CEO. The unsuspecting Bartz was given her walking papers via phone call by a board of directors that had finally grown tired of Yahoo!’s lack of forward movement. [...] more...
Smart Investors Systematically Undervalue SEO
DIGITAL DUE DILIGENCE – VCs don’t like SEO-dependent companies, because SEO isn’t the competitive advantage it used to be. Wall Street doesn’t like SEO because it’s too much of a black box. They’re both wrong: public perception of SEO is, by nature, a few years behind the industry most of the time. [...] more...
Chicken or the Egg: How Much Does Facebook Influence Google?
ADOTAS – When late last year Bing announced its partnership with Facebook, the news sent the SEO world ablaze with questions and predictions on how this would affect SEO and rankings. While interested in the direct correlation, we felt that that the larger story was really the potential of Facebook becoming [...] more...
Why Google+ Won’t Be My +1
ADOTAS – The top story in the last few weeks in online and social media has undoubtedly been the launch of Google+. I was excited by this launch because I always root for the underdog/newcomer to challenge the incumbent (if you can really call Google an underdog). In a column around [...] more...
Catching Up With Google+, Facebook to Debut Skype-Powered Video Chat
ADOTAS – Called it! Sorta… When Skype was on the auction block a few months back I suggested Facebook could rule the bustling real-time message arena with Skype’s video chat technology in its back end. One day later, Microsoft bought the VoIP service, but since Facebook and Microsoft are best [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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