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New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
AdotasWire

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Big Brands Have the Edge in Search Engine Results

Written on
December 2nd 2013
Author
Marcus Tober

ADOTAS — On Bing and Google‘s search engines, pages from top brand web sites seem to have an automatic advantage which helps them rank in the top positions. In fact they rank at the top or near the top of search results even if they fail to meet certain criteria ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...

GLO Gaming and Bing Challenge Users to Earn Virtual Rewards

Written on
October 25th 2013
Author
AdotasWire

NEW YORK, October 24, 2013 (ADOTAS) — GLO Gaming, an industry leading native in-game advertising technology platform, and Microsoft have partnered in an effort to drive user acquisition for Bing’s consumer loyalty program, Bing Rewards. Bing Rewards launched it in September 2010 and delivers a premium Bing experience that helps new and ... more...

Study: Smartphones, Tablets Made Up More Than 1/3 of Total Clicks on Google

Written on
October 16th 2013
Author
AdotasWire

LOS ANGELES, October 16, 2013 (ADOTAS) – The Search Agency, a global online marketing firm and the largest independent U.S. search marketing agency, today released its quarterly State of Paid Search Report, which  found that Q3 saw strong growth in impressions, clicks and advertiser spend across Google, Bing and Yahoo!. In addition, mobile ... more...

Ad Management Is Officially A Convoluted Mess: The Growing Need for Cross-Network AdTech

Written on
October 7th 2013
Author
Richard L. Tso

ADOTAS – With worldwide digital advertising spend expected to skyrocket from $104 billion in 2012 to $173 billion by 2017, advertisers, in turn, have been bombarded with a plethora of new ad formats, networks, exchanges and technologies to sort through. Marketers must juggle between network dashboards, spreadsheets and desktop editors ... more...

An Interview with Jasper Mullarney, VP of Direct Response Advertising, Adknowledge

Written on
May 14th 2013
Author
Adotas

ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your ... more...

Yahoo! Bing Contextual Ad Network Explodes to 2.5+ Billion Page Views

Written on
May 6th 2013
Author
Richard L. Tso

ADOTAS — You might not have realized it, but late last year two of the largest search companies Yahoo! and Bing partnered to take on the SEO giant Google by creating one of the largest contextual ad networks on the planet. Launched six months ago, the Yahoo! and Media.net joined ... more...

Disrupt NY 2013: Introducing Enigma, the Google for Public Data

Written on
April 30th 2013
Author
Richard L. Tso

ADOTAS — There’s a sea of vital public data out there just waiting to be accessed, but currently, most people have no idea how to tap into it. Today at TechCrunch Disrupt in New York, one company stood out from the pack during the 10-minute company pitch session in front ... more...

Facebook Home: Fancy New App, or Tipping Point for the Internet?

Written on
April 23rd 2013
Author
Ross Jenkins

ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access ... more...