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Yahoo! on Top of Display Pubs, Sinking in Search

Written on
February 10th 2010
Author
Gavin Dunaway

ADOTAS – After battering the Mid-Alantic region for a few weeks, snow has finally arrived in the Big Apple. So far it’s not that impressive, but the weatherman is calling for up to 14 inches, which might make for a good excuse to sit by the fireside and pore through [...] more...

Facebook Tells Microsoft It Can Do Display Ads Itself

Written on
February 8th 2010
Author
Gavin Dunaway

ADOTAS – Sigh, they grow up so fast. It seemed like just the other day Facebook was experimenting with display ads, holding Microsoft’s hand as the exclusive third-party representative of the social media site’s inventory. Alas, Facebook is leaving the nest and will sell display ads on its own site in [...] more...

Google Kicks Off 30,000 Advertisers, Still Thrives

Written on
January 21st 2010
Author
Gavin Dunaway

ADOTAS – On Dec. 3, Google said “Thanks, but no thanks” to 30,000 advertisers, or 5.3% of its active advertiser base, in a momentous quality purge that started back in October. In effect, AdGooroo reported that ad coverage fell 10% in December, dropping from 5.48 ads per keyword in November to [...] more...

Apple’s iPhone May Snub Google for Bing

Written on
January 20th 2010
Author
Gavin Dunaway

ADOTAS – If you were betting on who was going to strike next in the gestating mobile standoff between Google and Apple, we’ve got some news to make those in Steve Job’s corner rub their hands and grin. According to BusinessWeek, Apple is in talks to make Bing the default search [...] more...

Bing Hits Query Growth Spurt

Written on
January 15th 2010
Author
Gavin Dunaway

ADOTAS – Recently Bing has noticed that its voice is dropping and hair is appearing in odd areas — yes, it’s hit its adolescent growth spurt. Although the fledgling search engine only had 10.7% of U.S. search share in December according to comScore, the addition of Bing has pushed Microsoft sites [...] more...

Are Microsoft Users the Target Market?

Written on
December 11th 2009
Author
Gavin Dunaway

ADOTAS – Maybe it’s some kind of subliminal message in the code that screams at a user’s nervous system click! Click! CLICK! Maybe I’ve watched “The Manchurian Candidate” too many times. The other day I saw some research that suggested Bing is for ad-clickers by Chitika, but the search-targeted ad network [...] more...

Google Cedes (Some) Control to News Publishers

Written on
December 3rd 2009
Author
Gavin Dunaway

ADOTAS – It’s gotten so tedious to listen to news publishers whine about how Google News is killing their business that even Google has gotten tired of it and thrown them a bone — or two. Publishers were always welcome to exclude their content from Google News by filling out a [...] more...

Quick Hits: King of Pop Lives — in Search

Written on
December 2nd 2009
Author
Gavin Dunaway

ADOTAS – The king of pop is dead, but he was certainly alive on search engine. For 2009, “Michael Jackson” was the most searched term on Bing and Yahoo! and the second most searched term on Google. “Twitter” claimed the top spot on Google’s list and the second on Bing’s, [...] more...

Small businesses open wallets for search

Written on
November 24th 2009
Author
Gavin Dunaway

ADOTAS – As other surveys point to an increase in online spend going into the holiday season, WebVisible reports that small business boosted their presence in the search space in the third quarter, acquiring more keywords and expanding their budgets. Small businesses on average bought 55 keywords during the third quarter, [...] more...

Microsoft talks with News Corp. a shot across Google’s bow

Written on
November 23rd 2009
Author
Gavin Dunaway

ADOTAS – The enemy of my enemy is my friend, they say. Rupert Murdoch’s distaste for Google and his laments that it is killing the business of news have long been a public affair, but it looks as if he may be taking action after so much talk — with [...] more...



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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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