bill-wise



Media-Buying System Rivals DDS and MediaBank Shack Up

Written on
September 26th 2011
Author
Gavin Dunaway

ADOTAS – After so much barking and hissing, don’t they look cute together? Multichannel campaign management technology provider Donavan Data Systems has merged with startup rival MediaBank to form a new company called MediaOcean. Together, the two companies will provide the media buying systems — which include integrations with data providers, exchanges, DSPs, ... more...

Wise Taking the Helm at MediaBank

Written on
June 1st 2010
Author
Gavin Dunaway

ADOTAS – And just the other week with the announcement he was leaving Yahoo Right Media, I lamented that I may never see Bill Wise again, that he was lost and gone to the interactive advertising industry forever. Alas, you can’t keep a good executive down — Wise has found a ... more...

Wise Departing Yahoo! Right Media

Written on
April 23rd 2010
Author
Gavin Dunaway

ADOTAS – Aw man, I was looking forward to Time Digital President Kirk McDonald and Bill Wise entering round three in their ongoing bout concerning the future of ad networks at a future Digiday event. If it does occur, Wise will no longer hold the title of vice president of ... more...