bill-guild



Curing 5 Pain Points for Better Programmatic Results: The General Pain Point

Written on
June 23rd 2014
Author
Bill Guild

ADOTAS (1st of 5 parts) — When you first learned to ride a bike, what happened when you took the training wheels off for the first time? Did you give up when you teetered to the left and right? When you skinned your knee, did you throw the bike to ... more...

ChoiceStream’s January Audience Cost Calendar Finds Pro Sports Segments Ready to Score Even Higher

Written on
January 23rd 2013
Author
Press Release

ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar — a monthly aggregation of impressions traded on digital ad exchanges. This month looks at December data and highlights the top audience segments, including Holiday Shopping & Travel, Baby Showers and Pro ... more...

EXCLUSIVE: ChoiceStream’s December Audience Cost Calendar Highlights Holiday Shopping Audience Segments

Written on
December 20th 2012
Author
Press Release

BOSTON (December 17, 2012) — ChoiceStream, a leading innovator in targeted advertising solutions, today announced the next installment of its Audience Cost Calendar, a monthly aggregation of impressions traded on digital ad exchanges. This month looks at November data and highlights the top audience segments, including Finance-related segments, Holiday ... more...

Infographic: The Cost of Reaching Holiday, Automotive and Travel Audiences

Written on
November 26th 2012
Author
Adotas

ChoiceStream, a leading innovator in targeted advertising solutions, recently announced the second installment of its monthly Audience Cost Calendar. Powered by the CRUNCH Audience Cost Index, the Audience Cost Calendar is a monthly aggregation of impressions traded on digital ad exchanges. The calendar provides marketers with a snapshot of how online audience ... more...